Property Marketing Specialist

Position Overview

As a CBRE Senior Marketing Manager (Property Marketing Strategist), you will lead a regional team in developing and executing marketing strategies and campaigns to help commercial real estate owners market their assets. You will create compelling campaigns and promotional materials independently while working collaboratively with sales teams and clients. Although this role is posted remotely, candidates are preferred to be located near a CBRE office and work onsite 2-3 times a week.

Key Responsibilities

• Build meaningful relationships with sales teams and clients to determine effective marketing strategies for listings.
• Develop and present sample materials and go-to-market strategies for large pitches, clearly articulating the value-add of CBRE Calibre Creative Group.
• Build, implement, and track marketing plans and budgets for premier listings—including objectives, timelines, costs, resources, and media buys.
• Ideate and present property marketing strategies and plans internally to sales teams and externally to clients to secure feedback and approvals.
• Stay updated on the latest marketing strategies, tactics, and technologies to enhance campaigns.
• Serve as the centralized subject matter expert on property marketing strategy, sharing insights on processes, technology adoption, and KPIs.
• Lead multiple projects simultaneously with limited direction.
• Champion the career development of team members and continually improve work product quality.
• Prepare and present monthly and quarterly marketing reports, recommending optimizations based on performance data.
• Offer support with special projects as needed.

Required Qualifications

• Bachelor's Degree preferred with 5-8 years of relevant experience, or an equivalent combination of education and experience.
• Strong ability to empower and negotiate effectively with key employees, top management, and client groups.
• Excellent writing skills for creating reports, manuals, speeches, and articles with a distinctive style.
• Proven capability to solve advanced problems and manage multiple options in complex situations.
• Leadership skills to motivate teams and achieve broad operational targets across disciplines.
• In-depth knowledge of Microsoft Office products and basic proficiency with Adobe products.
• Exceptional organizational skills, an advanced inquisitive mindset, and intermediate math abilities.

Preferred Qualifications

• Experience in staffing, selection, training, development, coaching, mentoring, and performance appraisal is a plus.
• Familiarity with the commercial real estate industry.

Benefits & Perks

• Compensation: $90,000 - $135,000 annually plus a discretionary bonus based on performance.
• 401(K)
• Dental insurance
• Health insurance
• Life insurance
• Vision insurance