Marketing, Industrial Products - B2C Channels (email + SEO req. / on-site)

Digital Marketing Specialist – B2C Channels (email marketing + SEO exp. req.)

Location: near Kansas City, MO

Salary: $80,000 - $100,000+ (DOE) + Eligible for Discretionary Bonus + Benefits

Benefits: Medical, Dental, Vision, 401k w/match, Profit Sharing, Holidays, PTO

Job Type: Full-Time, | Hybrid Schedule (3 days in office) Available

Typical Hours: Monday-Friday, 40 hours/week

Travel: Minimal; occasional events or marketplace conferences

Start Date: ASAP

Sponsorship is not available

Digital Marketing Specialist – B2C Channels (email marketing + SEO exp. req.) Description

Our client, an industrial distribution company with growing ecommerce channels, is seeking a hands-on Digital Marketing Manager to own and execute day-to-day performance marketing across B2C-focused digital channels. Reporting to the Director, you will focus on email marketing automation, SEO execution, site optimization, performance reporting and support marketplace expansion. You’ll be responsible for improving conversion, engagement, and revenue across owned and search channels, while partnering closely with Creative, Sales, and external vendors. This role is ideal for a strong digital operator who enjoys working directly in platforms, testing and optimizing campaigns, and turning data into practical improvements. This is a great opportunity to join a stable, growing organization, with autonomy to test and optimize, with a direct revenue impact and executive visibility.

Digital Marketing Specialist – B2C Channels (email marketing + SEO exp. req.) Responsibilities

• Own email marketing strategy, automation, segmentation, and optimization
• Build lifecycle flows; improve deliverability, A/B tests, and engagement
• Lead SEO execution: keywords, tracking, reporting, and content coordination
• Improve ecommerce UX, conversion, and merchandising with site updates
• Coordinate with Creative on assets for email, web, paid media, and marketplaces
• Build practical dashboards and reports; translate data into actionable insights
• Support paid search and social launch, testing, and performance
• Support the launch of new ecommerce channel, Amazon; manage ads and optimize listings
• Direct agencies: set direction, review metrics, and ensure goal alignment
• Partner with Sales on B2B campaigns and enablement
• Track digital spend and advise budget allocation and trends
• Ensure privacy and data compliance with internal and third-party teams

Digital Marketing Specialist – B2C Channels (email marketing + SEO exp. req.) Qualifications

• 5+ years in digital marketing or ecommerce demand generation experience required
• Email marketing campaign development, execution and automation experience required
• SEO execution and performance tracking experience required
• Ecommerce CMS backend experience (BigCommerce/Shopify/Magento) required
• Strong grasp of B2C/DTC UX/UI best practices required
• Proficiency with analytics and reporting tools, and MS Office (Excel basics) required

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Job Type

Full-time

Pay

Pay: $80,000.00 - $100,000.00 per year

Benefits

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Application Question(s)

• Do you live within a commutable distance to Kansas City, MO to work in-office 3 days per week?
• The salary range is $80,000-$100,000+ (DOE). What is your desired salary range?

Education

Education: High school or equivalent (Required)

Experience

• Experience: digital marketing or ecommerce demand generation : 5 years (Required)
• Email marketing campaign development, execution & automation : 4 years (Required)
• SEO execution and performance tracking : 5 years (Required)
• Ecommerce CMS backend (BigCommerce/Shopify/Magento) : 3 years (Required)
• B2C/DTC, UX/UI best practices : 2 years (Required)
• analytics and reporting tools : 5 years (Required)

Willingness to travel

Willingness to travel: 25% (Preferred)

Work Location

Work Location: In person