Product Marketing Director

Position Overview

At Columbia, you'll lead the development, implementation, and performance of marketing, advertising, and customer experience initiatives. In this role, you will drive innovative cross‐functional programs and campaigns that elevate the organization’s brand and generate top‐line demand across Commercial, Retail Wealth Management, and Home Lending divisions. Working fully onsite in Tacoma, Portland, or Spokane, you will collaborate with creative agencies, third‐party vendors, and internal teams while embodying our core values of Trust, Ownership, Growth, Empathy, Teamwork, Heart, Enjoyment, and Relationships.

Key Responsibilities

• Develop innovative, cross-functional marketing programs and campaigns that strengthen the organization’s brand reputation and drive demand for products and services.
• Oversee and directly manage multiple marketing projects across various divisions, ensuring alignment with strategic brand objectives.
• Lead the development of sales and promotional campaigns, working closely with local field marketing liaisons and prioritizing market-driven initiatives.
• Direct creative agencies, third-party vendors, and other suppliers to maximize expertise while maintaining cost efficiency.
• Monitor and evaluate the financial aspects of marketing strategies, including budget expenditures, research appropriations, and return on investment.
• Advocate and promote the Columbia brand promise throughout the organization while fostering a culture that lives the brand message.
• Implement sales forecasting and strategic planning methodologies to ensure the sale and profitability of products and services.
• Ensure compliance with all bank regulations and internal policies, completing all required training and maintaining a working knowledge of regulatory changes.
• Coach, mentor, or train team members as needed and lead by example in embracing our vision to become the “Business Bank of Choice.”

Required Qualifications

• Bachelor's degree in Communications, Business, or equivalent work experience.
• 4-7 years of marketing or related experience with a focus on strategy development, project management, and brand marketing.
• Advanced knowledge of marketing strategies and banking services products.
• Strong project management, analytical, and problem-solving skills with exceptional planning and organizational abilities.
• Proven experience working with senior leadership to secure budget allocations and support innovative marketing tactics.
• Willingness to travel occasionally.

Preferred Qualifications

• Banking experience and familiarity with financial regulations.

Benefits & Perks

• Competitive Total Rewards Package: Base wages with a pay range of $100,000 - $145,000 plus potential performance-based incentive compensation.
• Comprehensive healthcare coverage including medical, dental, and vision plans.
• 401(k) retirement savings plan with employer match.
• Additional benefits such as an employee assistance program, life and disability insurance, tuition assistance, mental health resources, identity theft protection, legal support, auto and home insurance, pet insurance, an online discount marketplace, and paid vacation, sick days, volunteer days, and holidays.