Marketing Strategy Lead, Consumer Bank (Paid Channels)-Vice President

Position Overview

The Consumer Bank Marketing Acquisition team is responsible for developing and leading integrated marketing campaigns designed to profitably acquire primary bank relationships and grow share of wallet for the Consumer Bank. As a Marketing Strategy Lead- Vice President on the Acquisition Marketing team, you will manage paid digital channels such as Paid Search and Paid Social for acquisition marketing programs designed to drive new-to-deposit household growth profitably.

Key Responsibilities

• Act as a thought leader in paid digital channels, presenting ideas to persuade, educate, and enhance organizational understanding.
• Craft strategic marketing plans using qualitative and quantitative data to produce measurable results.
• Navigate a matrixed organization, influence partners, build consensus, and coordinate audience targeting, channel plans, and creative.
• Work with analytics to understand performance, test results, and profitability; utilize data to drive decisions and optimize marketing.
• Identify new capabilities to improve program performance, support new initiatives, and recommend proactive enhancements.
• Lead reporting efforts, including forecasting, performance analysis, and test result communication.
• Effectively communicate complex digital channel insights and trends to non-technical partners, highlighting actionable opportunities.

Required Qualifications

• Deep performance marketing experience in digital marketing (paid social, paid search, affiliate, display).
• Experienced manager of marketing budgets, forecasts, and expected returns.
• Ability to build a robust roadmap with a test-and-learn agenda and project prioritization.
• Skilled working in a highly matrixed organization and using data to influence stakeholders and partners.
• A fantastic partner who leads through strong collaboration; recognized as a team player.
• Data driven and analytical, while also being a creative and solution-focused problem-solver.
• Focused on how marketing drives quantifiable business results.
• Vigorous and thorough in the management of details with a proven ability to take initiative.
• Passionate about testing, learning, and taking calculated risks.
• Ability to understand the big picture, considering impacts beyond individual initiatives.
• Capable of managing multiple initiatives simultaneously within tight deadlines.

Preferred Qualifications

• Excellent written and verbal presentation skills.
• Highly proficient in Microsoft Excel and PowerPoint.
• Comfortable with continuously changing priorities.
• 7+ years of marketing experience, preferably with expertise in digital marketing and paid media.
• Financial services industry experience a plus.