Senior Manager, Paid Media

Position Overview

The FORMULA 1 HEINEKEN LAS VEGAS GRAND PRIX has rapidly become a world‐class event, drawing global audiences to witness the world’s greatest drivers and cars navigate the iconic Las Vegas Strip at speeds nearing 200 mph. Grand Prix Plaza, the largest immersive Formula 1 attraction, offers exciting interactive experiences including F1 X, F1 DRIVE, and F1 HUB.

In this role, the Senior Manager, Paid Media will own the strategic development and execution of digital marketing campaigns focused on audience growth and ticket revenue generation for the Formula 1 Las Vegas Grand Prix, Grand Prix Plaza, and affiliated digital products. You will design global growth strategies, forecast and manage campaign performance across paid channels—including Paid Search, Paid Social, Programmatic, Apps, Affiliates, Influencer, SEO, ASO, OOH, Streaming Audio & CTV/OTT—and work closely with cross-functional teams to align marketing efforts with overall business objectives.

Key Responsibilities

• Develop the paid media strategy across all digital channels (Paid Search, Paid Social, Programmatic, Apps, Affiliates, Influencer, SEO, ASO, OOH, Streaming Audio & CTV/OTT) to reach targeted goals.
• Collaborate with creative agencies and in-house teams to develop a communication framework tailored to diverse audience segments.
• Utilize media platforms and tools such as Google Ads, Meta Ads Manager, Google Analytics, and other measurement systems to optimize campaigns.
• Develop and refine campaigns with a test-and-learn approach to continuously optimize performance.
• Forecast, measure, and analyze digital campaign performance across the marketing funnel.
• Collaborate with agency partners and senior management to ensure paid advertising strategies integrate with broader business objectives (like ticket sales for the LVGP and GPP).
• Work closely with the data and analytics team to enhance user journeys, purchase conversion rates, and lead generation mechanics to drive incremental engagement and revenue.
• Plan and implement a holistic measurement framework to understand the incremental impact of campaigns.

Required Qualifications

• 5+ years of performance marketing experience, preferably within sports, entertainment, or e-commerce.
• Proven expertise in managing paid media channels including Paid Social, Paid Search, Display, and Affiliate marketing.
• Strong experience in customer segmentation, messaging strategy, and product go-to-market planning.
• Solid analytical skills with proficiency in Meta, Google, LinkedIn, and TikTok analytics, alongside tools like Sprout Social, Salesforce, and Tableau.
• Deep understanding of online acquisition models, planning, and conversion management.
• Demonstrated ability to analyze campaign profitability and provide data-driven recommendations.
• Experience in managing external agencies in fast-paced, high-growth environments.
• Excellent communication and stakeholder management skills, with the ability to translate data into actionable strategies.
• Bachelor’s degree in marketing, business, or a related field.

Las Vegas Grand Prix, Inc. provides equal employment opportunities and prohibits discrimination of any type. All employment decisions are based on business needs, job requirements, and individual qualifications.