Senior Manager, Customer Marketing

Position Overview

We are hiring Rockstars to join our Sauer Brands team! We are seeking a dynamic, creative and strategic Senior Manager of Customer Marketing to lead the development of customer activation strategies and shopper-driven category plans across our Retail and Away From Home (Food Service) customers. In this role, you will serve as the primary voice of Sales on the Sauer Brands Management Team, ensuring we win at shelf and online through data-driven storytelling, compelling retail programs, and best-in-class execution. This key position reports to the VP of Sales Strategy.

Salary: $140,000.00 - $160,000.00 per year
Location: In person

Key Responsibilities

• Lead and develop the Customer Marketing functional area.
• Build capabilities in customer activation, shopper insights, category development, and KPI reporting.
• Foster collaboration with cross-functional teams including Sales, Brand Marketing, Revenue Management, and Supply Chain.
• Develop innovation pricing, assortment, and promo recommendations; build and maintain innovation sales projection models; and provide strategic direction for key brands.
• Translate brand plans into insight-led customer-ready strategies and selling tools; oversee creation of retailer-specific in-store, digital, and omnichannel campaigns.
• Guide trade investment, price pack architecture, and in-market execution while developing annual customer plans and joint business planning inputs.
• Partner with brand marketing and the field sales team to optimize activation and represent Sauer Brands’ strategy at customer meetings.
• Align customer-facing plans with national brand and trade strategies, ensuring retail excellence through effective tools and scorecards tracking promotion and shelf performance.
• Champion the voice of the shopper and retailer, ensuring insights-driven decision making across the organization.
• Manage projection and budgeting for slotting and shopper needs in collaboration with the Revenue Management team.

Required Qualifications

• Demonstrated personal characteristics including entrepreneurial drive, an outgoing and energetic demeanor, strong confidence in communication, creativity, inquisitiveness, integrity, and a disciplined, no-excuses mindset that aligns with SBI values.
• Documented history of making improvements in the assigned work area along with stellar references based on contributions and performance.
• Excellent strategic thinking, communication, and project management skills with prior experience influencing senior levels across commercial functions; deep understanding of retail activation, syndicated data tools (IRI, Nielsen), shopper insights, and category development principles.
• Education: Bachelor’s degree in Business, Marketing, or a related field; MBA preferred.
• 5-10+ years of progressive experience in CPG food manufacturing with strong exposure to customer marketing, category management, and a proven sales role with demonstrable revenue growth. Candidate must have experience on the food manufacturer side selling into commercial retail center stores utilizing data insights, not from a retailer, food service, K-12, non-commercial, c-stores, beverage, or DSD background.

Benefits & Perks

• 401K
• Medical/Dental/Vision Coverage
• Parental Leave
• Vacation, Sick Days and Holidays
• Flexible Spending Accounts
• Tuition Reimbursement
• Employee and Dependent Life Insurance
• Voluntary Disability Insurance
• Other Voluntary Insurance Options