Performance Marketing Manager - Lead Acquisition

Position Overview

Here at Lower, we believe homeownership is the key to building wealth, and we're making it easier and more accessible than ever. As a mission-driven fintech that simplifies the home-buying process through cutting-edge technology and a seamless customer experience, Lower has funded tens of billions in home loans with top ratings on Trustpilot (4.8), Google (4.9), and Zillow (4.9). We are hiring a Lead Acquisition Marketing Manager to own and scale Lower's third-party lead acquisition programs. This role involves sourcing, onboarding, and managing lead vendors; defining granular buying criteria; allocating and optimizing budgets; and driving continuous performance improvement through rigorous analysis. It is an individual contributor role with end-to-end ownership of the lead buying channel. Success means building a scalable, disciplined lead acquisition engine that delivers predictable, high-quality volume at efficient unit economics while safeguarding downstream conversion, credit quality, and customer experience. Location: Hybrid in Columbus, OH or Austin, TX required

Key Responsibilities

• Own Lower's third-party lead acquisition program end to end
• Identify, evaluate, onboard, and manage lead vendors
• Define and refine lead buying criteria
• Allocate and optimize budgets
• Analyze performance at a granular level
• Partner cross-functionally with Sales, Ops, Credit, and Analytics
• Establish benchmarks and vendor accountability
• Communicate insights to senior leadership

Required Qualifications

• 4-6 years of experience in performance marketing or analytics-heavy roles, with at least one year of experience in lead buying or affiliate marketing
• Strong analytical and financial judgment
• Comfortable managing vendors and budgets
• Excellent communicator
• Thrives in a fast-moving environment, with strong planning and follow-through

Preferred Qualifications

• Experience in mortgage, fintech, or regulated industries strongly preferred

Benefits & Perks

• Extended benefit offerings including medical/dental/vision, parental leave, life insurance, short- and long-term disability
• Paid holidays and paid time off
• 401K with company match
• Discount on home mortgage refinances or purchase