Digital Marketing Specialist

Position Overview

Digital Marketing Specialist at Dunhill Homes in Dallas, TX is responsible for both the execution and analytical aspects of the company's digital marketing efforts. All candidates MUST complete a culture index survey (Winchester Carlisle Culture Index Survey) for the application to be reviewed.

In this role, you will gain a thorough understanding of our products, standards, and differentiators to develop effective communication and brand awareness strategies. You will document procedures and workflows, analyze both qualitative and quantitative data—with a focus on psychographics and buying trends—and assist in executing internal and external marketing campaigns while continuously examining current marketing collateral for improvement opportunities.

Key Responsibilities

• Perform research, analysis, and testing with a variety of tools to gain insights and shape marketing strategy.
• Collaborate with team members to optimize automation and the lead-nurturing process through email, content, events, and social channels.
• Assist in executing marketing plans to reach target audiences through various channels.
• Create and distribute monthly reports on critical metrics for lead generation, content creation, website traffic, and other KPIs.
• Support the marketing manager in developing and executing campaigns—including content creation, new-product launches, social media efforts, upselling, cross-selling, and sales enablement.
• Leverage web analytics data to derive actionable insights that improve user experience and SEO.
• Coordinate email campaigns and work with division leaders to track program success, incentives, and promotions.
• Manage incoming marketing requests and deadlines from inception through completion.
• Administer and create collateral and other graphics as needed.
• Maintain all collateral supplies.
• Complete all tasks as assigned to support the overall marketing programs.

Required Qualifications

• Experience with product launches or integrated marketing campaigns.
• Excellent communication and presentation skills.
• Working knowledge of market research, surveys, and data analytics.
• Proficiency with content management systems.
• Experience in planning and leading initiatives.
• Bachelor’s degree in Marketing, Business, or a related field (experience in lieu of degree may be accepted).
• 5 years of marketing experience.
• Direct marketing experience in real estate or homebuilding industry required.

Preferred Qualifications

• Direct marketing/advertising experience in home building and/or property management preferred.