Manager - Marketing & Innovation Finance

Position Overview

This role provides a finance perspective on the development and implementation of strategic marketing initiatives. The successful candidate will develop business cases, analyze test data, and structure project approaches in collaboration with cross-functional teams to drive profitability. In addition, the role supports the development of the annual operating plan and partners with the marketing team on calendar and promotional planning to achieve sales targets. Wendy's is an Equal Opportunity Employer that celebrates diversity and is committed to creating an inclusive environment.

Key Responsibilities

• Represent the finance point of view on the development and implementation of strategic marketing initiatives.
• Develop business cases, analyze test results, and structure project approaches and work plans that involve problem solving with a cross-functional team.
• Drive profitability through analysis of restaurant, product, and digital initiative performance, including sales volumes, growth, EBITDA performance, benchmarking, and key business metrics.
• Assess drivers of restaurant, product, or digital initiative performance and provide insights and recommendations to accelerate overall market performance.
• Support the development of the annual operating plan and collaborate with the marketing team on calendar and promotional planning to achieve sales targets.
• Supervise two to three Senior Analysts, reviewing their work and providing constructive feedback and development opportunities.
• Ensure high quality analysis with supportable and documented assumptions and inputs.