Marketing Specialist - B2C

Position Overview

As a key member of the Marketing team reporting to the Director of Adoption Marketing, the Marketing Specialist / B2C will plan and execute participant adoption marketing projects. This role is responsible for developing high-impact, just-in-time materials that increase participant adoption rates, ultimately making a difference in the lives of many people. Candidates must be prepared to take on simultaneous challenges in a rewarding, high-urgency, fast-paced environment. Job Class: Exempt

Key Responsibilities

• Collaborate with the Director of Adoption Marketing to define strategic participant adoption marketing objectives.
• Develop integrated traditional and digital marketing campaigns based on past performance and target demographic data to increase program enrollments.
• Gather feedback from internal and external stakeholders to produce impactful content for increased participant engagement.
• Leverage demand generation skills to creatively capture participants’ attention across multiple channels.
• Develop and execute strategies across digital landscapes, including emails, text messages, microsites, and social media marketing.
• Manage adoption direct mail communications in collaboration with the Account Management team and external vendors.
• Create, manage, and update content on both internal and external company microsites.
• Drive the development and management of co-marketing and co-branded participant enrollment materials for clients.
• Collaborate on data reporting with the Director of Adoption Marketing and the Director of Marketing Automation to assess initiative efficacy and make strategic recommendations.
• Write, edit, proofread, and update client-related content in line with the style guide.
• Manage agency and vendor relationships to ensure outsourced work remains high quality, cost effective and on brand.
• Oversee participant contact lists, imports, and permissions.
• Ensure the quality, accuracy, and timeliness of all participant engagement communications.
• Optimize digital and print design for various delivery mediums.
• Manage client and internal demands while balancing competing priorities.
• Conduct competitor research related to participant enrollment efforts.
• Take on a variety of projects as needed.

Required Qualifications

• Excellent follow-up, communication, and project management skills.
• Quick learner with advanced technical, creative, and demand generation skills.
• Superior proofreading skills coupled with exceptional attention to detail and layout consistency.
• Experience working with clients and engaging with a variety of internal stakeholders.
• Strong time management skills and a proactive approach in proposing creative ideas.
• Ability to work independently as well as collaboratively within a team.
• Advanced use of Microsoft Office Applications and familiarity with Adobe Creative Suite.
• CRM and marketing automation experience.
• Education: BA/BS in business, marketing, or a related field preferred.
• Experience: 3 to 5 years of marketing experience, including 1 to 2 years in the health and benefits industry.

Disclaimer: This description is intended to be illustrative of the duties that may be assigned and should not be interpreted as a comprehensive list of all responsibilities. Wondr Health is an equal opportunity employer and values diversity. All applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.