Digital Marketing & Automation Manager, Department of Computer Science

Position Overview

The Digital Marketing & Automation Manager position in the Department of Computer Science at The University of Texas at Austin supports UTCS—a top ten ranked department with over 6,500 students—and plays a key role in advancing computer science research and education. In this role, you will lead digital marketing initiatives with a focus on enrollment marketing for online graduate programs offered through Computer and Data Science Online (CDSO). You will oversee the university’s marketing automation platform (MAP), design and execute multi-channel lead generation and nurture campaigns, manage digital advertising efforts in collaboration with external vendors, and deliver performance reporting. This is an exempt position with a Schedule: 40 hours per week, set to start on Sep 22, 2025, and is expected to continue.

Key Responsibilities

• Manage and optimize activities on the UTCS/CDSO marketing automation platform (MAP), including customer journeys, workflows, email campaigns, landing pages, and lead scoring.
• Oversee and manage external vendors executing paid digital advertising and lead generation campaigns to ensure performance meets benchmarks.
• Collaborate with vendors to implement SEO strategies and execute technical and content improvements for the program’s website.
• Develop internal expertise to plan, launch, and optimize supplemental digital advertising campaigns with a view to transitioning management in-house.
• Create dashboards and performance reports (including cost per lead, funnel performance, and ROI) to provide actionable insights.
• Coordinate with admissions and program teams to align marketing campaigns with enrollment targets and applicant needs.
• Collaborate with content, design, and web teams to ensure campaign messaging and creative align with the UTCS brand and academic priorities.
• Ensure compliance with data security, privacy regulations, and technology requirements.
• Stay current on higher education marketing trends, platforms, and compliance requirements.
• Undertake other related duties as assigned.

Required Qualifications

• Bachelor’s degree in communications, marketing, business, or a related field.
• Minimum of six years of professional digital marketing experience, with demonstrated expertise in marketing automation and campaign management.
• Hands-on experience with a marketing automation platform (e.g., HubSpot, Marketo, Marketing Cloud, or equivalent).
• Proven ability to plan, execute, and measure paid digital advertising campaigns.
• Strong data analysis and reporting skills.
• Solid understanding of SEO and web analytics.
• Relevant education and experience may be substituted where appropriate.

Preferred Qualifications

• More than six years of experience in digital marketing.
• Experience in enrollment marketing, higher education, or student recruitment.
• Experience implementing and managing a new marketing automation platform within a complex organization.
• Familiarity with state or university technology compliance (e.g., TX-RAMP, FERPA).
• Demonstrated success in improving marketing funnel performance and ROI.

Benefits & Perks

• Salary: $75,000 + depending on qualifications
• Schedule: 40 hours per week
• Location: AUSTIN, TX
• Standard office environment with occasional evening or weekend work
• Eligible for the Teacher Retirement System of Texas (TRS) subject to position criteria