Senior Technical SEO Manager

Position Overview

Wpromote is seeking a Senior SEO Manager dedicated exclusively to a major U.S. travel brand. This isn’t a typical SEO role — it’s an opportunity to shape how a leading travel company competes in a transforming search landscape. You’ll be a key player focused on organic discoverability, cross-channel collaboration, and measurable revenue impact. In this role, you will act as the SEO lead within an embedded, cross-functional Earned & Owned team, working onsite up to 4x a week at the client’s office in Dallas, TX while reporting to a Director of SEO.

You’ll collaborate daily with SEO, Content Marketing, Analytics, Paid Media, and Strategy teams to ensure all initiatives align with measurable business outcomes and the client’s mission of becoming an industry leader in organic discoverability. Please note that this role is restricted to candidates residing in the Dallas, Texas area due to client requirements.

Compensation: The anticipated annual salary for this role will range from $78,000 to $95,000. Individual pay within that range can vary due to skills, experience, and available budget. The total compensation package will include benefits as detailed below.

Key Responsibilities

• Leading the Technical SEO strategy development, planning, and execution.
• Using data-driven insights to prioritize high-impact technical and content optimizations.
• Partnering with Analytics and Content leads to forecast, test, and validate performance improvements.
• Developing an organic App Store Optimization strategy and maintaining an ongoing testing matrix.
• Collaborating with client development resources to prioritize SEO recommendations and assist with sprint planning.
• Creating reports to gauge progress and communicate the measurable value of SEO initiatives.
• Developing and executing QA strategies for implementation in both staging and production environments.
• Serving as the primary SEO lead ensuring alignment with the client’s internal Digital and Loyalty teams.
• Translating complex SEO insights into clear, business-driven recommendations for executives and stakeholders.
• Influencing long-term digital strategy through proactive communication, reporting, and performance storytelling.
• Partnering with Content Marketing, CRO, Digital Experience, and Media teams to create holistic search plans.
• Supporting technical SEO initiatives, including site architecture, schema, internal linking, and indexation health.
• Collaborating with Paid Media channels for strategic alignment and tactical co-activations.
• Working with development partners to implement changes, monitor results, and address site-level blockers.
• Developing and operationalizing strategies to improve the travel client’s AI search visibility.
• Identifying and optimizing pages that influence AI overviews, voice search, and next-generation SERP features.
• Collaborating with the Center of Excellence (CoE) to document scalable frameworks for future AI readiness.
• Contributing to the Center of Excellence by developing playbooks, documentation, and cross-channel learnings.
• Championing collaboration, accountability, and innovation across all aspects of SEO delivery.
• Staying informed on SEO industry trends through continuous learning, competitive research, and proactive sharing on emerging trends in AI search and search engine evolution.

Required Qualifications

• 6+ years of SEO experience (travel, loyalty, or lifestyle experience preferred).
• 1–2 years of agency experience in a client-facing role.
• Demonstrated success leading large-scale technical and content SEO programs.
• Experience with Screaming Frog, SEMRush, or equivalent tools.
• Strong understanding of AI Search, schema markup, and SERP feature optimization.
• Deep familiarity with enterprise analytics platforms (GA4, GSC, Looker, or equivalent).
• Experience collaborating with content, UX, and development teams on complex projects.
• Proven track record in developing SEO strategies that drive revenue growth and measurable ROI.
• Exceptional communication skills with the ability to distill technical findings for executive audiences.
• A proactive, collaborative mindset paired with strong organizational skills.
• Proven project management and multitasking abilities, with a record of meeting or exceeding deadlines.

Benefits & Perks

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, and Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits and more!