Meta & Google Ads Media Buying Expert - Strategy + Execution (U.S. based hours partly required) - Contract to Hire

About the Project:

We are scaling customer acquisition for Philosopher’s Notes. We sell a $99 lifetime membership that gives users access to over 1,000 synthesized book notes and masterclasses. Our product extracts the "Big Ideas" from history's greatest non-fiction books and delivers them in 20-minute audio and PDF formats.

We have a highly dialed-in creative engine. We produce 40+ fresh creatives per month (statics, carousels, and direct-to-camera videos) mapped tightly to specific buyer personas (e.g., The Efficiency Optimizer, The "Warrior" Student). We are looking for a relentless, highly communicative media buyer to take these assets, build aggressive testing structures, and scale our daily spend profitably.

The Role:

Your primary focus will be Meta Ads (Facebook/Instagram), where we expect you to be an absolute expert in account architecture, Dynamic Creative Optimization (DCO) testing, and scaling winning creatives. Secondarily, you will manage our Google Ads (Search, YouTube, and Performance Max), requiring an advanced level of proficiency.

Key Responsibilities:

• Rapid Execution & Testing: Launch and manage high-velocity creative tests (up to 10 new creatives per week) using our existing specific messaging matrices and persona maps.
• Scale & Optimize (Meta): Manage budgets, scale winning ad sets (CBO/ABO), kill losers quickly, and maintain target CPAs.
• Google Ads Management: Optimize our bottom-of-funnel search intent (bidding on specific book titles and authors) and scale top-of-funnel YouTube/PMax campaigns.
• Reporting & Feedback: Provide weekly insights on why certain creatives are winning or losing so our design and video teams can iterate.

Strict Requirements (Please do not apply if you do not meet all of these):

• Expert Meta Buyer: You must have a proven track record of profitably scaling Meta ad accounts for info-products, subscriptions, or direct-response offers.
• Advanced Google Buyer: Strong working knowledge of Search intent, YouTube ads, and PMax.
• Time Zone Overlap: You must have at least 50% of your working hours overlap with U.S. Pacific Standard Time (PST).
• Hyper-Responsive: We move fast. You must be able to respond to messages within 1 hour during your designated working hours.
• Fast Execution: You build campaigns cleanly, accurately, and rapidly. No dragging feet on launching new creative batches.

How to Apply:

To ensure you read this entirely, please start your proposal with the phrase "BIG IDEAS."

In your proposal, please include:

• A brief summary of your experience scaling Meta Ads for similar direct-response or digital product offers.
• Your standard framework for testing 10 new creatives in a week on Meta.
• Confirmation of your working hours and your overlap with U.S. PST.
• A screenshot or case study of a recent account you successfully scaled.