Commercial Analyst

Position Overview

Commercial Analyst will play a pivotal role in optimizing revenue and ensuring profitability for the Standard International Management (SIM) portfolio. The role involves supporting new property openings, audits, rate building, and data analysis while working closely with the corporate commercial department, hotel revenue teams, and corporate sales & marketing departments.

Key Responsibilities

• Corporate Revenue Management:
  • Prepare and distribute portfolio revenue reports, including a daily Pickup Report, weekly update for SIM leadership, and Month End Reporting.
  • Analyze historical data, market share/competitor performance, market trends, and the impact of implemented revenue management strategies.
  • Highlight variations and errors in data to the respective hotels and SIM commercial team for corrective action.
  • Build effective working relationships with internal teams and external partners.
  • Communicate deadlines, expectations, and directives from SIM related to all revenue and reservation efforts.
  • Assist in implementing new tools, reports, and technology to benchmark and report across functional areas.
• New Property Openings:
  • Maintain the Revenue tab tasks and updates on the Critical Path.
  • Assist in revenue management tasks for new hotel openings, including rate setting, distribution strategy, and systems setup.
  • Support the coordination with third-party revenue management firms for systems buildouts.
  • Help cover the hotel until the on-property revenue management resource is onboard.
  • Participate in onboarding the opening revenue team.
• Distribution:
  • Assist the property team in troubleshooting errors (both rate and content).
  • Manage and maintain revenue and distribution systems including RMS, CRS, and interfacing between hotel PMS, channel manager, GDS, and booking engine.
  • Build, execute, and communicate Brand Approved Packages and Promotions.
  • Ensure promotional content is distributed, validated, and understood by field, digital marketing, email, property, and corporate teams.
  • Process chainwide rate loading (global).
  • Champion revenue management systems and tools by staying current with advancements.
  • Provide training and ongoing support related to systems, SOPs, and brand guidelines.
• Rate Parity Management:
  • Monitor rate parity across all distribution channels, including OTAs, the brand website, and various booking platforms.
  • Collaborate with the hotel team to address rate parity issues and, if necessary, initiate violation or termination procedures.
  • Maintain a list of partners violating rate parity and continuously monitor online pricing.
• Audits and Accuracy:
  • Audit rate codes in PMS and SynXis to ensure standardization across all hotels.
  • Audit promotions and specials on the website to ensure proper hotel participation and correct text usage.
  • Audit content on the brand website and OTA websites to ensure adherence to brand standards.
  • Audit OTA campaigns and promotions to maximize revenue across channels.
  • Conduct a bi-annual GDS Audit to ensure that hotel content and rates are accurate.

Required Qualifications

• Bachelor’s degree in hospitality, Business, or a related field (preferred but not required).
• Proven 3 years of experience in revenue management within the hotel industry.
• Proficiency in revenue management software (Duetto), central reservations systems (Synxis), and property management systems (Opera).
• Strong analytical and data interpretation skills.
• Excellent communication and negotiation abilities.
• Ability to work in a fast-paced and dynamic environment.
• Detail-oriented with a focus on accuracy.
• Strong organizational and time-management skills.