Specialist-Digital Marketing
Job Description
Position Overview
At Genesis Healthcare, we are dedicated to improving the lives we touch through the delivery of high-quality care and exceptional service. As a leading provider in the long-term care industry, we believe in fostering a collaborative, inclusive and supportive work environment where every team member is valued and empowered to make a difference. Whether you're an experienced professional or just starting your career, we offer opportunities for growth, development, and advancement in a range of roles. Join us in our mission to enhance the well-being of our patients and residents while making a meaningful impact in the communities we serve.
Key Responsibilities
The Digital Marketing and Creative Design Specialist is a key driver of Genesis’ digital and visual presence. This role is responsible for creating compelling digital content, managing and optimizing social media platforms, and developing marketing materials such as flyers, posters, videos, and promotional collateral. The specialist partners with national, regional, and local teams to craft innovative campaigns that elevate the brand, engage audiences, and support organizational growth.
- Development of clear digital marketing strategy to bring the brand to life
- Strategic advancement of the external reputation and brand of Genesis and its affiliated Centers through well-orchestrated digital campaigns
- Revolutionize digital processes including building HootSuite capabilities from infancy
- Support local digital marketing initiatives and inspire brand stewards at both national and center levels
Required Qualifications
- Bachelor's degree in Marketing, Communications, Business Administration, or related field
- Proven experience (3+ years) in digital marketing roles, preferably within the healthcare or related industry
- Certified HootSuite Professional
- Proficient in the use of Adobe Creative Suite and Canva
- Strong track record of leading successful digital marketing initiatives with exceptional strategic thinking and analytical skills
- Excellent communication and interpersonal skills, with the ability to influence and collaborate effectively at all levels
- Proficient in managing time and working within tight and often-changing deadlines
- Significant attention to detail
Salary: USD $65,000.00 - USD $75,000.00 per year
Benefits & Perks
- Variable compensation plans
- Tuition, Travel, and Wireless Service Discounts
- Employee Assistance Program to support mental health
- Employee Foundation for financial assistance during unforeseen hardships
- Health, Dental, Vision, Company-paid life insurance, 401K, and Paid Time Off
- Free 24/7 virtual health care provided by licensed doctors for Anthem medically-enrolled employees and their immediate family members
- On-Demand Pay Program for instant access to a portion of earned wages
- Voluntary Insurances: Pet Insurance, Term and Whole Life Insurance, Short-term Disability, Hospital Indemnity, Personal Accident, Critical Illness, Cancer Coverage