Director of Operations & Marketing

About the job

CCMS LLC provides professional management, operations support, and rental program consulting services and administration to condominium associations throughout the Port Aransas and Mustang Island area. CCMS LLC oversees vacation rental programs totaling 400+ beach-front and beach-view condos, serving both short-term guests and winter Texan business. We partner directly with Boards of Directors, on site property management teams, and vendors to improve rental program performance, develop sustainable operational systems, and uphold high guest experience standards.

Work Environment

This is an on-site, client-facing position located in Port Aransas, Texas. This is not a remote role, and regular in-person engagement is required to support operational initiatives and ensure marketing strategies align with on-property realities. The Director of Operations & Marketing will spend some time at multiple client locations, interacting with staff, reviewing service delivery, and meeting with leadership teams.

Position Summary

The Director of Operations & Marketing is a cross-functional leadership role responsible for driving revenue growth, enhancing guest and owner experience, and supporting operational excellence across client associations. This position leads digital and traditional marketing strategies, analyzes feedback and performance data, and facilitates improvements in the rental operations environment. The Director will work closely with property management teams, owners, rental program staff, and third-party vendors to execute marketing initiatives and ensure operational goals are met.

Job Location

Job Location: Port Aransas Texas

Salary Range

Salary Range: $65,000 - $75,000

Benefits

Full benefits package included: health, dental, vision, nominal life insurance policy, and 401K participation. Health Coverage is 95% paid by the employer for the primary employee with a 5% employee contribution.

Key Responsibilities

Marketing & Growth Strategy

• Lead the execution of digital, social, and traditional marketing strategies that increase awareness, direct traffic, and meet or exceed rental revenue and occupancy goals.
• Plan, manage, and execute marketing campaigns from concept through performance review, ensuring alignment with property-specific goals.
• Draft and review monthly client newsletters, targeted email campaigns, and digital/print advertisements.
• Direct the creation of blog content and maintain or manipulate website content (primarily WordPress) to ensure accuracy, clarity, and conversion optimization.
• Review digital metrics (Google Analytics, website traffic, CRM performance) to recommend rate adjustments, optimize revenue sources, and enhance marketing ROI.
• Create, execute, and monitor campaigns designed to reduce third-party dependency and increase direct bookings.
• Maintain and grow owner communication channels to keep ownership informed, engaged, and supportive of marketing initiatives.
• Analyze KPIs: conversion rate, rented nights YOY, unit turn efficiency score, guest satisfaction index, owner satisfaction rating, direct booking growth.
• Authority: ability to recommend vendor changes, launch new service initiatives, or reallocate marketing spend based on performance. [provided procedural approval is given]
• Leadership: oversight of content contractors, freelancers, and performance analysts, Supports operational leaders with recommendations and reporting.

Operations & Performance Improvement

• Analyze guest reviews, owner feedback, and rental performance data to identify operational deficiencies, service opportunities, and recurring pain points.
• Recommend and help implement operational improvements that increase satisfaction, minimize complaints, and improve rental program conversion and retention.
• Follow up on operational initiatives (cleaning quality, inspections, pre-arrival standards, amenity delivery, digital check-in flow, response times, etc.) and track progress to completion.
• Support rental operations teams by coordinating communication between marketing, management, and on-property staff to align execution with brand standards.
• Develop procedure checklists to improve consistency and bridge gaps between marketing promises and onsite operational delivery.
• Create documentation around recurring issues, propose solutions, and drive accountability for implementation.
• Assist in coordinating with vendors, obtaining estimates, and managing timelines relative to operational deliverables.

Business Analytics & Revenue Strategy

• Review revenue sources, sales channels, and traffic segments to identify growth opportunities and strategic pivots.
• Evaluate rate strategies against competitive markets to support pricing updates that maximize revenue and occupancy.
• Translate data insights into actionable recommendations for ownership, leadership teams, and rental program managers.
• Build dashboards, trackers, and reporting tools that monitor guest satisfaction, rental conversion, unit performance, and lead cycles.

Board Engagement & Communication

• Serve as a liaison between clients, owners, internal departments, and vendors.
• Proactively identify risks or breakdowns in the guest experience and escalate improvement recommendations to leadership.
• Provide regular performance summaries, strategic recommendations, and progress reports to company executives and client Boards.
• Support hiring needs by marketing open positions to help clients fill staffing gaps.
• Manage phones and email communications; respond to owner and client inquiries professionally and promptly.
• Maintain scheduling and event calendars.

Qualifications & Skills

• Solid understanding of digital marketing best practices, hospitality revenue strategies, and guest experience management.
• Strong analytical ability; capable of interpreting qualitative feedback and quantitative data to support operational and tactical decisions.
• Excellent verbal and written communication skills, with the ability to translate performance data into concise recommendations.
• High degree of ownership: able to work autonomously while responding to direction, strategic objectives, and operational urgency.
• Technical competency: experience with MS Office Suite, CRM systems, marketing software, and basic accounting principles.
• Demonstrated professionalism, attention to detail, and reliability.
• Demonstrated ability to work collaboratively with cross-functional teams, solve problems, and maintain positive interpersonal relationships.
• Aptitude for numbers, revenue analysis, and operational performance tracking.

Company Description

Our goal is to continue establishing and to maintain the absolute finest resort property/homeowners association management available based upon personal service, integrity, and empathy. Our objective at CCMS is to continue to grow at a pace dictated ONLY, by our ability to serve, therefore, our client satisfaction, their personal referrals and their collective continuing loyalty, is our barometer.