Digital Campaign Specialist
Job Description
Digital Campaign Specialist
Panther City Media Group | Fort Worth, TX
Parent company of Fort Worth Magazine and Fort Worth Inc.
Pay Range: $35,000 - $40,000 (Based on Experience)
We’re looking for a Digital Campaign Specialist to help execute and optimize real marketing campaigns across email, social, web, and lead generation. You won’t be stuck doing one thing — you’ll be in the middle of everything, learning fast and making an impact quickly.
This is a hands-on, execution-focused role built for someone early in their career who wants to grow.
What You’ll Own
Campaign Execution & Performance
You’ll design and execute campaigns across:
- Email marketing (Mailchimp)
- Digital content creation (Social Media)
- Lead generation campaigns (Second Street)
You’ll also track performance and report on results.
Lead Generation (Second Street) Campaigns
You’ll take ownership of our giveaway and contest campaigns. You’ll work with both marketing and editorial to bring these campaigns to life.
Audience Growth
- Help build and execute recurring giveaway emails to grow our newsletter audience
- Support strategies that increase engagement and subscriber growth
Sales Support & Client Impact
- Build and send campaign reports directly to clients
- Help Account Executives understand and sell digital performance
Content & Event Execution
- Assist in capturing and create video content at events, Dream Home, and editorial shoots
- Help produce recap videos, sponsor content, and social-ready assets
Who This Is For
This role is perfect for someone early in their career or recently out of college.
You don’t need years of experience — but you do need to show what you can do.
A portfolio is required: (school projects, internships, freelance work, or personal projects all count)
We’re looking for someone who is:
- Highly organized and detail-oriented
- Comfortable juggling multiple projects at once
- Curious, coachable, and eager to learn
- Support social content creation, graphics, and reels
- Ready to execute and figure things out in real time
About Us
Panther City Media Group is the parent company of Fort Worth Magazine and Fort Worth Inc., connecting brands with one of the most affluent and engaged audiences in North Texas through print, digital, social, and events.
Current employee benefits include:
- Group Health Insurance Plan: (Company Subsidized Premiums)
- Discounted Dental and Vision Plan Coverage
- 401k after one year of employment
- $25,000 term life policy: (Company Paid Premium)
- Paid Company holidays (9 1⁄2 per year)
- Paid days off (PTO):
- 8 Days Year One (Accrued)
- 13 Days After Year One
- 8 Days After Five Years
Company Description
Panther City Media Group, L.P. is the parent company of Fort Worth Magazine and Fort Worth, Inc. magazine. Fort Worth Magazine, is a monthly lifestyle city magazine that for the last 25 years has been known as the authority on the city of Fort Worth, providing its readers with a monthly mix of lifestyle coverage and in-depth service journalism, covering the area’s social scene, arts, travel, restaurants and shopping. Fort Worth, Inc. is a quarterly lifestyle business magazine launched in 2015, targeted to business owners and top C-level management, across a broad range of businesses in the Greater Fort Worth area. Both publications are distributed via subscriptions and on the newsstand. Today the Panther City Media Group’s brands extend past the printed magazine to online, custom content, events and promotions.