Performance Marketing Manager

Position Overview

Xponential Fitness, LLC is a leading global franchisor of health and wellness brands dedicated to making boutique workout experiences accessible to everyone. As the Performance Marketing Manager, you will lead the analytics and optimization of paid digital campaigns across multiple channels. Reporting to the VP of Digital Marketing and Paid Media, you will drive customer acquisition, conversion, and revenue growth through data-driven strategies. Salary: $100,000 - $120,000 per year. Schedule: Monday - Thursday in office, Fridays WFH.

Key Responsibilities

• Work with external media agencies to plan, execute, and optimize paid digital marketing campaigns across channels including paid search, paid social, programmatic display, affiliate, and other direct response platforms.
• Monitor campaign performance against KPIs (e.g., CAC, ROAS, CPA, CVR, LTV) and make real-time optimizations to maximize efficiency and ROI.
• Collaborate with the VP of Digital Marketing and Paid Media to align media strategies with overarching brand and business objectives.
• Partner with agencies, publishers, and internal creative teams to develop and test media assets, audience strategies, landing pages, and messaging for performance impact.
• Conduct A/B and multivariate tests to improve campaign effectiveness across all stages of the funnel.
• Analyze data, generate performance reports, and deliver actionable insights to inform media strategy and continuous improvement.
• Work closely with CRM, website, and loyalty teams to ensure seamless consumer journeys and conversion pathways.
• Identify new performance marketing opportunities, trends, tools, and partners to keep campaigns competitive and innovative.
• Assist in media budget planning and forecasting to ensure efficient spend allocation across platforms and channels.
• Create KPI reporting dashboards for regularly cadenced reporting with key insights to drive optimization.
• Ensure agencies are meeting business objectives and provide recommendations based on campaign performance.

Required Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 5–7 years of hands-on experience managing performance marketing campaigns with proven success in driving ROI.
• Deep understanding of key performance marketing channels including Google Ads, Meta Ads Manager, affiliate networks, and programmatic platforms.
• Strong data and analytical skills with experience using performance tools like Google Analytics, Tableau, or similar platforms.
• Demonstrated ability to plan, test, scale, and optimize multi-channel campaigns across a full-funnel media strategy.
• Experience with media buying and measurement, including familiarity with attribution models and conversion tracking.
• Strong project management skills and the ability to manage multiple campaigns simultaneously under tight deadlines.
• Comfortable working in a fast-paced, high-growth environment with evolving priorities.
• Excellent collaboration and communication skills with the ability to influence cross-functional teams.

Benefits & Perks

• Competitive Salary ($100,000 - $120,000) depending on experience
• Comprehensive Medical, Dental and Vision benefits
• Opportunities for additional bonuses
• Cell Phone Allowance
• 401k plan with 4% company match
• Complimentary corporate memberships to XPLUS and XPASS
• Discounts up to 30% on retail brand merchandise
• On Campus Amenities: Reborn Coffee Shop, Hangar 24, Mini Putting Green, Basketball Court, Bird Sanctuary, Car Washing Services (M/W), Dry Cleaning Services