Sr. Digital Marketing Manager - Merrell

Position Overview

For over 40 Years, Merrell has been sharing the simple power of being outside with everyone. We believe in the positive benefits of the outdoors to restore individuals and communities, and we fuel the growth of outdoor participation through the creation of awesome products and amazing stories. We are seeking a Sr. Digital Marketing Manager to lead the development and execution of digital marketing programs that drive growth and revenue across digital channels—from content ideation and execution to measurement across the sales/marketing funnel. You will be responsible for developing strategies across Merrell & Chaco’s digital ecosystem, including organic social, influencer, paid media, merrell.com, chaco.com, and CRM.

Key Responsibilities

• Leads the execution of brand digital content that is fully integrated across channels and measurable in market to drive engagement, positive sentiment, and conversion.
• Drives innovation and cross-channel marketing programs based on digital marketing principles, leveraging desirable digital content for paid and owned media channels.
• Engages relevant internal and external partners to create appropriate digital assets for campaign execution and drives media analytical tool strategy.
• Sources and develops engaging content for owned channels—including blog, website, and social—and provides asset manuals to partners.
• Drives influencer marketing strategy alongside external partners to achieve earned and paid KPIs, and identifies initiatives to boost audience acquisition, retention, and growth.
• Owns influencer briefing and content strategy to complement PR influencer activations and maintain key relationships and programs.
• Develops and executes plans, including overseeing planning and content development for media partner programs to ensure assets and resources are provided.
• Implements a digital content testing plan.
• Leads with a data-first mindset by leveraging data to inform campaign development, tracking campaigns, and identifying opportunities for change and growth.
• Performs duties consistent with the Company’s AAP/EEO goals and policies.
• Performs other duties as required/assigned by the manager.

Required Qualifications

• Bachelor’s degree or equivalent experience.
• At least 7 years of omni-channel marketing experience, including writing and creating original digital content. Consumer product experience is required; experience in the footwear or apparel industry is preferred.
• A deep understanding of digital best practices and established relationships in the digital space (e.g., content creators, agencies).
• Ability to listen, engage, and continuously respond to consumers to drive trial, loyalty, and advocacy.
• Acts as a change agent and supports a culture of curiosity.
• Proven leadership with at least 2 years’ experience in leading and developing a team.
• Strong analytical skills with the ability to interpret and translate data into actionable insights.
• Ability to build strong cross-functional relationships to develop impactful sales and brand equity programs.
• A solution-oriented approach with a spirit of continuous improvement.
• Comfortable with public speaking and presenting, and capable of leading purposeful, action-driven meetings.
• Excellent project and time management skills with keen attention to detail while managing multiple projects simultaneously.