Marketing Manager - Strategic Marketing

Position Overview

WM is seeking a strategic, marketing leader to drive the planning, execution, and optimization of marketing programs that support WM’s growth, sustainability, and recycling goals. This role bridges corporate marketing and business line priorities, ensuring initiatives are communicated with clarity, credibility, and impact. The ideal candidate combines analytical rigor, business acumen, and creative vision, thriving in fast-paced environments while bringing structure to ambiguity and inspiring cross-functional teams through high-energy leadership and executive-ready communication.

Key Responsibilities

• Develop and lead marketing strategies that advance WM’s goals and business growth.
• Translate complex offerings into compelling, customer-focused value propositions.
• Align marketing plans with sales objectives, revenue, and sustainability targets.
• Drive cross-functional execution of marketing campaigns across all customer touchpoints.
• Partner with sales, advisory services, and communications teams to deliver programs on time and on budget.
• Ensure brand consistency and compliance across marketing materials.
• Represent strategic marketing across internal teams and external partners.
• Present strategies, insights, and deliverables to senior leaders with clarity and confidence.
• Develop creative briefs and guide messaging across channels.
• Lead multichannel campaigns across the customer lifecycle, ensuring message alignment.
• Manage updates to internal and external content platforms and enable sales.
• Define KPIs and frameworks to measure marketing effectiveness and ROI.
• Analyze campaign performance and adjust strategies to improve engagement and conversion.
• Drive results with an entrepreneurial spirit and strong work ethic.
• Build consensus across senior stakeholders and demonstrate strategic partnership.
• Operate effectively in a matrix organization and fast-paced environment.
• Lead complex, cross-functional teams to execute marketing and brand communication projects.
• Translate data into actionable insights and strategic recommendations.
• Champion sustainability with authenticity and customer relevance.

Required Qualifications

• Required: Bachelor’s Degree, or equivalent experience, in Marketing or a related field, with seven to ten years of experience.
• Demonstrated ability to drive strategic initiatives and deliver results in fast-paced environments.

Preferred Qualifications

• Preferred: MBA, Master’s Degree, or equivalent experience in Marketing, Integrated Marketing Communications, or a related discipline, with B2B exposure.
• Excellent organizational, written, verbal, and visual communication skills.
• Advanced proficiency in Outlook, PowerPoint, and Excel.
• A service-oriented, proactive, and adaptable mindset.

Benefits & Perks

• Competitive Total Compensation Package including Medical, Dental, Vision, Life Insurance, and Short Term Disability.
• Stock Purchase Plan with Company match on 401K.
• Paid Vacation, Holidays, and Personal Days.