Publicity Coordinator

Position Overview

Roku is changing how the world watches TV. As the #1 streaming platform in the US and Mexico with a global vision, Roku is pioneering the TV streaming ecosystem by connecting consumers, publishers, and advertisers. In this role as a PR Coordinator on the Global Communications team—specifically within the Devices & Consumer team—you will drive the consumer narrative for new products, product/OS features, and key campaigns. From crafting press releases to pitching media and developing press materials, you will be instrumental in supporting Roku’s mission and expansive growth.

Key Responsibilities

• Support, build and execute U.S. Roku Communications
• Develop press materials, including press releases, blog posts, pitches, briefing documents, recap reports, media and competitor analysis
• Support key product launches, partnerships and retail/consumer moments through effective pitch efforts
• Grow relationships with technology, consumer, and lifestyle media and influencers
• Collaborate with cross-functional stakeholders including Marketing, Product, and Program Management as the liaison for PR efforts
• Help maintain the external product communications editorial calendar
• Monitor TV and smart home trends and quickly adapt strategies to leverage pop culture moments
• Communicate knowledgably about the Roku streaming platform, Roku products, and The Roku Channel

Required Qualifications

• 2 – 4 years of consumer or product communications experience at a fast-growing tech company or agency
• Strong writing skills and the ability to produce materials with minimal editing
• High interest in the news and media industries
• A passion for streaming and all things TV
• A positive, collaborative personality with a commitment to achieving successful outcomes
• Ability to maintain composure under pressure and respond quickly
• Strong multitasking skills and proven ability to work effectively in a team environment
• Proven ability to work cross-functionally with internal partners and stakeholders
• Excellent organizational and analytical communication skills
• Strong project management skills to execute tasks in a timely and organized manner
• Ability to work independently while prioritizing tasks and managing inbound requests
• Bachelor’s degree in a relevant field

Benefits & Perks

• Compensation: For New York only – the estimated annual salary is between $86,000 - $107,000, with packages tailored to individual candidates based on factors such as skill set, certifications, and location.
• Health insurance, including medical, dental, and vision
• Equity awards
• Life and disability benefits
• Parental leave and wellness benefits
• Paid time off
• Additional local benefits such as retirement options, commuter benefits, and access to global mental health and financial wellness support