Field Marketing Associate Manager

Position Overview

The Field Marketing Associate Manager is a representative for the Marketing Department within the South Business Unit (SBU). They are responsible for assisting the Field Marketing Manager and Director in the annual planning, development, managing and execution of marketing plans and budgets within their territory.

Key Responsibilities

• Assist in the development of actionable regional initiatives that consider brand strategy, targeting, and positioning to deliver on Business Unit marketing and sales objectives.
• Leverage consumer insights and segmentation research to direct and influence regional programming.
• Assist in the development of annual plans at the regional level to support key sales and marketing initiatives, as assigned by the Field Marketing Manager and/or Director.
• Project Management: Ability to take on and own projects as assigned by the Field Marketing Director and Manager; source and evaluate local marketing opportunities that support the marketing strategy and Business Unit sales objectives.
• Write succinct program briefs for program development and direction with agencies; provide feedback to ensure deliverables align with the brief and brand positioning.
• Creative Agency Lead: Manage the relationship with creative agencies to develop assets, support tools, test-and-learn projects, and activation plans that deliver on department objectives.
• Support sponsorship initiatives including financial tracking, processing wholesaler billbacks, and collaborating on programming, media buys, sweepstakes, POS development, and asset fulfillment.
• Support brand- and national-lead programming initiatives through collaborative activation planning, arranging local market execution, and communicating with the local sales team.
• Assist in budget management for Local Marketing Funds (LMF), including financial forecasts, accruals, budget review and reconciliation, expense approvals, vendor setup, and regulatory adherence.
• Ensure legal, trade, and internal compliance for all local marketing programs; maintain appropriate files and coordinate with teams for compliance purposes.
• Utilize a clear understanding of local, state, and federal beverage laws in the development and implementation of local/social media, retail promotions, special events, and sponsorships.
• Create engaging tools to support marketing initiatives, including the SBU Monthly Marketing Update, Programming Alerts, Monthly Marketing Calendar, and Activation Recap Tracker.
• Submit regular evaluations and updates on programming execution, such as retail activation summaries, ROI analysis reports, and competitive activity summaries.
• Ensure file keeping best practices and maintain up-to-date records.
• Perform additional duties and responsibilities as determined by management.

Required Qualifications

• Education: Bachelor's degree required preferably with a concentration in marketing
• Experience Required: 3+ years of progressive experience in a related role with an understanding of marketing, sales needs, and the three-tier distribution system
• Proficient knowledge of marketing principles, practices, tactics and tools; ability to analyze consumer insights, sales, and volume data to identify market opportunities and issues
• Creativity and the ability to see marketing projects through from inception to completion with experience in program design and implementation
• Highly developed interpersonal skills with excellent written and oral communication abilities across all organizational levels
• Proven track record of working with and activating professional sports franchises, music/event venues, and/or large-scale special events
• Ability to make independent decisions and recommend viable solutions
• High proficiency with Microsoft Office applications (Excel, Word, and PowerPoint)
• Self-starter, resourceful, and confident with a learner mindset, capable of working remotely
• Demonstrated ability to work well in a fast-paced, action-oriented team with strong time management skills
• Highest degree of ethics and professional conduct
• Must reside in, or be willing to move to Dallas, Texas, with the ability to travel up to 10% of the time

Preferred Qualifications

• Qualifications: Bilingual (English/Spanish)

Benefits & Perks

• Salary: $80,400.00 - $120,600.00
• Compensation: Based on cost of labor and subject to factors including education, experience, and performance
• Benefits: Comprehensive benefits package including paid time off, medical/dental/vision insurance, 401(k), and more
• Location: Field Office - TX (Dallas/Denton/Collin/Ellis/Kaufman/Rockwall/Harris/Liberty/Galveston/Fort Bend/Waller/Brazoria/Tarrant/Travis/Williamson/Hays); Additional location: Dallas, Texas
• Schedule: Full time