Director of Marketing

Position Overview

OH.io is transforming Columbus into America’s startup technology capital — the global hub where capital, talent, and opportunity converge. Backed by Ratmir Timashev and powered by an AI-driven Go-To-Market Accelerator, we ignite B2B SaaS founders with GTM acceleration to build global companies from Columbus. With capital ready to deploy, a deep bench of talent, and the gravitational pull of Fortune 500 anchors, OH.io is making Columbus not just competitive—but indispensable. Through our GTM Acceleration Pods, we deliver specialized teams that drive growth and support every portfolio resident. As part of this mission, we are building a local GTM Hub office in Columbus to serve as the center of activity and collaboration. We're seeking an experienced Director of Marketing to build and lead our go-to-market strategy as we scale from early growth into the mainstream market. You'll own all aspects of marketing strategy, execution, and team leadership across demand gen, brand, and operations—working directly with other executives to define how we capture market share in the rapidly expanding AI automation space. This is a hands-on leadership role where you'll combine strategic thinking with operational execution, developing positioning for multiple buyer personas (SMB owners, agencies, automation partners), designing demand generation campaigns, managing marketing operations, and building a high-performing marketing team. Location: remote-friendly with a preference for SF Bay Area or Columbus, OH

Responsibilities:

• Develop and execute the annual marketing strategy aligned with company revenue goals and market expansion initiatives
• Define market positioning, messaging architecture, and value proposition across buyer segments (business owners, marketing agencies, AI automation partners)
• Conduct competitive analysis to identify differentiation opportunities and inform product/go-to-market decisions
• Create customer journey maps and messaging frameworks that drive conversion across awareness, consideration, and decision stages
• Build and manage integrated demand generation programs including content marketing, digital advertising (paid search, social, display), email campaigns, and events
• Establish and optimize lead generation workflows and conversion funnels for multiple buyer personas
• Own marketing metrics, dashboards, and KPIs; provide executive visibility into pipeline contribution, CAC, and marketing ROI
• Develop partnerships with marketing agencies, software partners, and resellers to expand reach and build ecosystem momentum
• Drive product launch strategy and cross-functional execution for new features and capabilities
• Establish and maintain consistent brand voice, visual identity, and messaging across web, social, advertising, and sales enablement materials
• Build a content library (case studies, whitepapers, webinars, blog, video) that educates buyers on AI automation
• Develop sales enablement materials including one-pagers, ROI calculators, competitive battle cards, and pitch decks
• Manage website strategy, optimization, and user experience to drive engagement and lead capture
• Build and mentor a growing marketing team (initially individual contributors, scaling to support multiple functions)
• Define marketing processes, tools, and systems (CRM integration, marketing automation, analytics)
• Manage marketing budget and allocate resources strategically across channels and campaigns
• Partner cross-functionally with sales, product, and customer success teams to align on messaging, pricing strategy, and customer insights
• Track industry trends, emerging AI technologies, and competitive landscape to inform strategic decisions

Qualifications:

• 8+ years of B2B SaaS marketing experience, with at least 3-4 years in a director-level or equivalent leadership role
• Proven success building and executing go-to-market strategies for enterprise or mid market SaaS companies
• Track record driving measurable revenue impact through demand generation and marketing campaigns
• Experience with vertical-specific marketing, product positioning for multiple buyer personas, or platform/marketplace go-to-market strategies
• Demonstrated success building and leading high-performing marketing teams, success scaling marketing functions from scratch, and ideally experience scaling from 10M-50M ARR
• Mastery of marketing operations tools: CRM platforms (Salesforce, HubSpot), marketing automation (Marketo, Klaviyo, or similar), analytics and dashboards, and web platforms
• Strong analytical skills with ability to measure, optimize, and communicate marketing performance through dashboards and executive reporting
• Proficiency in content strategy, copywriting, and campaign management across digital channels
• Understanding of SEO, demand generation mechanics, and conversion optimization
• Comfort with AI-powered marketing tools and emerging marketing technologies
• Entrepreneurial mindset—comfort in high-growth, fast-moving environments; ability to prioritize and execute with limited resources
• Prior experience marketing B2B software to SMBs or mid-market (understanding of unique buyer dynamics, pricing sensitivity, and decision-making)
• Knowledge of marketing partner ecosystems, agency relationships, or channel marketing
• Nice-to-have: Experience in AI, automation, contact center, or workflow software categories