Healthcare Marketing Manager

Join Logitech

Join Logitech, where your efforts can create a positive global impact while enjoying the flexibility to work in your own way.

Location:

Logitech embraces a hybrid work culture. This full-time role has availability for hybrid candidates near our locations in San Jose, CA; Irvine, CA; Camas, WA; Dallas, TX; Miami, FL; and Toronto, Canada. We also welcome exceptional remote candidates from other US locations.

Team & Role:

Become part of one of Logitech's rapidly expanding teams as we enhance our success in developing innovative technology solutions for customers. We're on the lookout for a dynamic, experienced marketing professional to drive our growth in the healthcare sector, leveraging a profound understanding of the IT decision-maker audience and steering global marketing initiatives for this sector. In this newly established role, you'll develop strategic marketing and communication plans, create engaging content, and collaborate with cross-functional teams to strengthen Logitech's market presence.

Your Contribution:

Be yourself, be open, stay hungry and humble. Collaborate, challenge, decide, and take action. Share our commitment to equality and environmental stewardship. These core behaviors and values are essential for success at Logitech.

In this role, you will be responsible for:

• Marketing strategy and planning: Craft and implement marketing strategies and campaigns aimed at deepening engagement with healthcare customers to achieve business objectives in partnership with cross-functional teams.
• Audience insights and trends: Gather valuable insights into IT decision-makers within healthcare systems, staying informed on procurement regulations and industry trends to guide marketing, communications, and product development.
• Foundational material creation: Develop essential marketing materials including messaging, buyer personas, competitive positioning, and customer journeys.
• Content plans and creation: Produce compelling marketing content such as thought leadership white papers, product datasheets, digital advertising assets, webinars, and sales enablement materials for various touchpoints.
• Channel marketing: Design impactful programs for critical partners in collaboration with Channel Marketing and Sales teams.
• Industry partnerships: Identify and engage with key industry partners and influencer communities in tandem with partnership marketing and business development colleagues.
• Performance monitoring and optimization: Analyze campaign performance to drive ongoing improvements and success in marketing initiatives in collaboration with Marketing Analytics.

Key Qualifications:

• Extensive B2B vertical marketing experience in the technology sector.
• Strong understanding of IT decision-maker audiences within healthcare providers and systems.
• Experience in channel marketing.
• Proven ability to collaborate and influence across functions and external partners in a dynamic organization.
• Skilled in translating insights into impactful strategies that achieve business goals.
• Excellent communication skills, including writing, editing, presenting, and public speaking.
• Robust analytical abilities.
• Demonstrated success in delivering outstanding business results.
• Willingness to travel up to 15% of the time.
• Bachelor's degree preferred or equivalent industry experience.

Compensation:

This position offers an annual salary typically ranging from $130K to $236K, depending on location and experience. In certain cases, higher compensation may be negotiated based on business needs and candidate qualifications.

Work Culture:

At Logitech, we foster collaboration and innovation, ensuring teams can work and learn from anywhere without sacrificing productivity. Our hybrid work model supports both remote and in-office work, accommodating teams split between these options.

Diversity and Inclusion:

Logitech is a remarkable workplace where authentic and inclusive individuals thrive. As a global company, we value diversity and celebrate our differences. If you feel you are a good fit for this opportunity, we strongly encourage you to apply even if you don't meet every single requirement.

Benefits:

We offer comprehensive and competitive benefits packages tailored to help you take care of yourself and your loved ones, now and in the future. Logitech promotes a culture encouraging individuals to achieve optimum physical, mental, financial, and social wellbeing. We look forward to sharing more with you as benefits vary by location.

Equal Opportunity Employer:

All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or disability. If you require an accommodation to complete any part of the application process or if you are unable to access or use the online application and need an alternative method for applying, please reach out for assistance.