Marketing Specialist

Position Overview

This role is ideal for someone who thrives in content creation and enjoys executing marketing campaigns across multiple channels. The Marketing Specialist will play a key role in producing engaging content, managing communications, and supporting marketing operations to drive brand awareness and lead generation.

Key Responsibilities

• Content Creation – Write and edit blogs, case studies, social media posts, and newsletters; design marketing collateral such as one-pagers, deck visuals, and PDFs; develop webinar slides and supporting materials; collaborate with the development team to update website content and landing pages; repurpose core content into multiple formats for different channels.
• Communications Execution – Draft LinkedIn content for the brand and executives; publish announcements across relevant channels; manage and maintain the editorial calendar.
• Campaign Execution – Publish social media content across platforms; manage content uploads in CMS and HubSpot; develop and execute email campaigns including tracking in Salesforce; create webinar content and scripts.
• Marketing Operations – Build and manage tracking links for campaigns; update CRM and HubSpot workflows as needed; maintain campaign dashboards aligned with Marketing Lead KPIs.

Required Qualifications

• Experience Required: 0-2 years of experience in marketing, content creation, or digital communications.
• Qualifications: Strong writing and editing skills with attention to detail; proficiency in design tools (e.g., Canva, Adobe Suite) and presentation software; experience with CMS, HubSpot, Salesforce, and email marketing platforms; ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Requirements: Prolonged periods sitting at a desk and working on a computer; must be able to lift 15 pounds at times.