Commercial Marketing Manager - Israel/ US East Coast

Job Description

We are looking for a Commercial Marketing Director to own MeMed’s commercial marketing strategy. This role is responsible for leading value proposition, driving competitive strategy, enabling sales execution, and ensuring strong post-launch performance and market adoption. This is a highly cross-functional role, focused on commercial impact and execution excellence.

Key Responsibilities

• 1. Commercial Strategy & Positioning:
• Define, refine, and continuously adjust value propositions and product messaging to support commercial growth across markets.
• Translate clinical and product value into compelling, differentiated commercial narratives.
• Partner with Product, Sales, Medical, and Regulatory, Market Access to ensure alignment on positioning and pricing strategy.
• 2. Competitive Strategy:
• Analyze current and emerging competitors, technologies, and market trends.
• Identify and articulate key differentiators and competitive advantages.
• Anticipate competitor moves and develop contingency and response plans.
• Equip commercial teams with clear competitive intelligence and guidance.
• 3. Sales Enablement:
• Lead development of sales collateral, including Pitch decks and presentations, One-pagers and product sheets, Objection-handling guides.
• Plan, coordinate, and deliver sales training to ensure strong product knowledge and confident field execution.
• 4. Marcom Management & Demand Generation:
• Manage and oversight all marketing communications (Marcom) activities to support commercial objective including brand development, public relations, digital campaigns, website strategy, trade show participation, and thought leadership.
• Lead demand and lead generation initiatives, with a strong focus on events, congresses, and field-driven activities.
• 5. Proficient and Intentional Use of AI Tools:
• Leverage AI tools to increase speed, quality, and effectiveness across planning, content development, analysis, and execution.
• Actively model and normalize AI-augmented workflows within the team to increase productivity and impact.
• 6. Post-Launch Performance & Optimization:
• Partner closely with product marketing to monitor and analyze post-launch metrics, including Product adoption, Sales performance, Customer feedback and Competitive response.
• 7. KOL & Advisory Strategy:
• Collaborate closely with Medical and Scientific Affairs on KOL planning and execution.

Qualifications & Experience

• 8–12+ years of experience in commercial marketing, in MedTech, IVD, diagnostics, or life sciences.
• Strong experience working closely with sales teams and commercial leadership, in global and US-focused markets.
• Proven success in launching and growing medical or diagnostic products, including GTM planning, sales enablement, and campaign execution.
• Proven ability to integrate AI tools and intelligent agents into marketing workflows to enhance productivity, insights, and overall marketing impact.
• Proven ability to operate at both strategic and hands-on levels; a 'make things happen' approach with a bias for action and ownership.
• Results-driven with a strong sense of accountability.
• Proven ability to translate complex clinical or technical value into clear commercial messaging.
• Hands-on experience with sales enablement, competitive strategy, and post-launch optimization.
• Strong cross-functional leadership skills, with the ability to influence without authority.
• Excellent communication, storytelling, and stakeholder-management capabilities.
• Experience working in regulated environments and with Medical and Regulatory teams.
• Advanced degree in life sciences, business, or related field – preferred.