Product Marketing and Training Manager

Description

To be considered for this position, candidates MUST reside in the Austin, Texas metropolitan area. This position is Hybrid/Remote in the Austin, TX metro area.

POSITION SUMMARY

We're seeking a Product Marketing & Training Manager with a growth mindset, deep expertise in training, commercialization, and cross-functional leadership. This role will own the strategy and execution of program and product messaging, internal and external training programs, and student participation strategies-ensuring teams are fully equipped to drive product and program adoption, retention, and strong overall outcome performance.

Working across Product, Programming, Marketing, Sales, Finance, and Account Management, you will play a central role in how our products and programs are communicated and scaled. This position requires strong higher education and financial acumen, including experience managing P&L, optimizing product and program performance, and supporting data-driven decision making that drives positive student experiences and outcomes.

RESPONSIBILITIES

Key Responsibilities:

• Product Marketing (40%)
• Lead go-to-market strategies for product and program launches, enhancements, and lifecycle initiatives.
• Develop differentiated positioning and messaging based on customer insights, market research, and competitive intelligence.
• Create and manage content such as solution briefs, customer stories, datasheets, landing pages, FAQs, explainer videos, and thought-leadership.
• Partner with Product and Engineering to translate technical features into compelling value for students and universities.
• Support demand generation with high-impact messaging aligned to API mission and student participation priorities.
• Training & Enablement Programs (30%)
• Own the strategy, design, and execution of onboarding and continuous learning for internal teams and external partners.
• Build scalable, multimedia training assets including guides, walkthroughs, e-learning modules, certification pathways, and webinars.
• Collaborate with Member Services and universities to ensure training accelerates product adoption, reduces time to value, and drives other measurable outcomes.
• Analyze training effectiveness using engagement metrics, performance data, and feedback to continually refine program or product objectives and metrics to focus on supporting students and universities.
• Support for Students, Colleges, and Universities (30%)
• Develop student participation programs that deliver API student participation, services, and support goals.
• Maintain a robust, data-informed college and university support including information decks, objection-handling guidance, and demo scripts.
• Lead product readiness sessions, new-feature briefings, and student participation focused workshops for internal teams
• Track content usage, student participation metrics, and pipeline impact to identify gaps and refine enablement strategies.

Requirements

QUALIFICATIONS

• Proven ability to translate technical capabilities into compelling, value-driven messaging.
• Strong background in developing training and educational content for diverse audiences.
• Excellent communication, facilitation, and presentation skills.
• Demonstrated ability to influence API metrics and outcomes
• Skilled at managing complex, multi-stakeholder projects with clarity and momentum.
• Proficiency in CRM, CMS, and marketing automation tools.
• Experience with launch planning, stakeholder communication, and post-launch performance assessment.

KEY EDUCATION AND CERTIFICATIONS

Education: A bachelor's degree from an Accredited University in Marketing, Business Administration, Communications, or a related discipline. (must have a foundational understanding of market dynamics, consumer behavior, and strategic communication.)

Experience: 4+ years in product marketing, enablement, or customer education within a B2B SaaS environment.

Certifications preferred but not required:

• Certified Product Marketing Manager (CPMM)
• Product Marketing Core Certification
• Pragmatic Marketing Certification
• Professional Certified Marketer (PCM)
• Certified Product Manager (CPM)