Marketing Campaign Analyst

Adobe6 months ago
Austin, TX, United States
Hybrid
Full-time
Junior Level (1-3 years)

Job Description

Job Description

In this highly visible role you will help plan and execute marketing campaign measurement across all paid and organic media channels. This role will work closely with cross functional teams to help inform campaign targets, evaluate investment efficiency, provide input on targeting and audience strategies, as well as drive improvements in internal analytics tools. The team maintains a highly visible and strategically important role in shaping the way we measure and optimize cross-channel marketing campaigns. We create tools, frameworks, and deep insights that inform marketing strategies, and track performance of marketing campaigns against expectations.

Equal Opportunity Employer

Adobe is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Required Skills

Performance tracking
Audience targeting strategies
Data analysis
Cross-channel marketing
Marketing campaign measurement
Investment efficiency evaluation
Analytics tools development
Framework creation