Search Engine Optimization Manager at Moroch Dallas, TX

Position Overview

Join Moroch as a Search Engine Optimization Manager in Dallas, TX. The SEO Manager oversees the strategy, execution, and optimization of search engine optimization initiatives for clients across diverse industries. This role manages technical SEO, on-page and off-page optimization, content strategy, and performance reporting. In addition, you will lead Conversion Rate Optimization (CRO) and Generative Engine Optimization (GEO) efforts to enhance both traditional and AI-powered search outcomes, driving results that exceed client performance goals.

Key Responsibilities

• Manage SEO strategy and execution for clients in industries such as B2B SaaS, entertainment, lead generation, services, QSR, and retail.
• Conduct keyword research, site audits, and competitor analysis to inform strategic decisions.
• Lead technical SEO initiatives including site speed optimization, crawlability, indexation, and structured data implementation.
• Guide on-page SEO efforts such as optimizing content, title tags, meta descriptions, and internal linking structures.
• Develop off-page SEO strategies including backlink acquisition, brand mentions, and influencer outreach.
• Design and implement testing strategies for SEO enhancements and conversion rate improvements using A/B and multivariate testing.
• Implement **Generative Engine Optimization** strategies to improve brand visibility in AI-powered search results.
• Oversee **Conversion Rate Optimization (CRO)** efforts including user behavior analysis, landing page optimization, and CTA refinement.
• Collaborate with content teams to align SEO goals with overall brand direction.
• Track SEO performance metrics using tools like Google Analytics and Google Search Console, preparing client-facing reports.
• Troubleshoot and resolve technical SEO, GEO, and CRO issues in collaboration with development teams.
• Develop strong client and vendor relationships to drive business goals through SEO and CRO excellence.
• Utilize platforms such as Google Search Console, Screaming Frog, Ahrefs, SEMrush, and A/B testing tools daily.

Required Qualifications

• 4+ years of experience managing SEO strategy and execution.
• Bachelor’s Degree or equivalent work experience.
• Proficiency with tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, and A/B testing platforms.
• Proven track record of improving organic search rankings, traffic, and conversions.
• Strong data analysis skills and proficiency in Excel.

Preferred Qualifications

• Experience working with B2B SaaS clients or in an agency environment.
• Working knowledge of HTML, CSS, and basic JavaScript.
• Familiarity with CMS platforms (e.g., WordPress, Shopify, Drupal).
• Experience with local SEO and mobile optimization best practices.
• Preference for candidates local to Dallas, TX, though remote work is considered with up to 15% travel for meetings.

Benefits & Perks

• Compensation: $85,000.00-$90,000.00
• Employment Type: Full-Time
• Seniority Level: Mid-Senior level
• Industry: Advertising Services