Social & Digital Marketing Lead

Position Overview

Are you obsessed with social media, food culture, and storytelling? New York Shuk is seeking a Social & Digital Marketing Lead to bring our brand to life online. In this fast-paced role, you'll define our brand voice, craft creative content, and build genuine community connections while promoting our handcrafted Middle Eastern pantry staples featured across major retailers.

Key Responsibilities

• Develop and execute marketing strategies across organic & paid social, email, and e-commerce to drive brand awareness and sales.
• Own and refine our brand voice, ensuring every post, email, and campaign feels authentic and unmistakably New York Shuk.
• Manage marketing calendars, workflows, and creative assets to keep campaigns running smoothly.
• Plan, create, and schedule engaging content for Instagram, TikTok, Facebook, Pinterest, and YouTube.
• Monitor cultural moments and consumer feedback to produce fresh, innovative content.
• Build and engage with our community through real, human interactions across social platforms.
• Develop and manage brand partnerships with content creators, restaurants, and retailers, including oversight of our affiliate program.
• Take on ad hoc projects such as brainstorming new campaigns, managing retailer-focused marketing efforts, or troubleshooting e-commerce issues.

Required Qualifications

• 3+ years of experience in Social Media, Digital Marketing, Brand Marketing, or a related field.
• Previous CPG experience required (food/beverage preferred).
• Strong copywriting skills with the ability to create compelling social posts, email campaigns, and headlines.
• Experience using content creation tools such as Adobe Suite, Lightroom, Canva, and video editing software.
• Familiarity with e-commerce platforms like Shopify or Squarespace is a plus.
• Proficiency with Google Analytics, Facebook Ad Manager, and performance tracking tools.
• A true passion for digital marketing & social media, with a creative mindset to turn ideas into engaging stories.
• Obsessed with food and driven to continuously learn and share culinary passions.
• Highly organized, data-driven, and able to manage multiple priorities in a fast-paced environment.

Benefits & Perks

• Compensation: $55,000–$70,000 (DOE)
• In-office position in Brooklyn, NY
• Salaried, full-time role with an immediate start date
• Creative freedom to bring bold ideas to life
• Opportunity to shape the brand’s future and make a real impact
• Work with amazing products that people genuinely love
• No corporate red tape – if it’s a great idea, we’ll make it happen