Marketing Manager / Growth Generalist

Position Overview

We’re looking for a marketing generalist to own and execute Cassidy’s top-of-funnel growth strategy. As one of our earliest marketing hires, you’ll have plenty of room to experiment, bring creative ideas to life, and shape how Cassidy shows up in the market. Location: New York City (In Person) | Type: Full-time.

Key Responsibilities

• Manage all paid social campaigns (LinkedIn, Meta, Google Ads) and optimize performance.
• Oversee performance tracking across ads, website copy, and top-of-funnel metrics.
• Manage and collaborate with external agencies and freelancers (PR, content, SEO, design).
• Own drip and nurture campaign strategy – refresh, test, and improve sequences regularly.
• Drive ABM-style targeting for high-value accounts.
• Collaborate with our in-house social media manager to coordinate priorities.
• Lead hiring and onboarding for key marketing roles (content creator, motion designer).
• Direct external contractors for copywriting, design, PR, and video production.
• Oversee content marketing production – from case studies to promotional videos.
• Maintain consistent brand voice and quality across all touchpoints.
• Partner with founders on thought leadership content, podcasts, and event appearances.
• Manage and evolve Cassidy Academy content.
• Own website strategy – content, UX, CRO, SEO.
• Audit and improve all web copy, ensuring accuracy, clarity, and brand consistency.
• Oversee landing page creation (features, solutions, pricing, competitive differentiation).
• Collaborate with design to implement animations, visuals, and interactive elements.
• Plan and execute major launches, including product updates and funding announcements.
• Coordinate PR efforts with agencies and craft media-worthy stories.
• Develop promotional campaigns for new features (videos, webinars, social pushes).

Required Qualifications

• 4-6+ years in B2B SaaS marketing with experience in paid social, content, and website management.
• Proven track record managing contractors/agencies and delivering high-quality outputs.
• Strong writing skills with the ability to edit and produce compelling copy.
• Data-driven mindset with expertise in analytics tools to optimize campaigns.
• Experience executing multi-channel campaigns (social, email, PR, webinars).
• Ability to thrive in a fast-moving startup environment with shifting priorities.

Preferred Qualifications

• Background in AI, automation, or workflow SaaS.
• Experience in motion design or video production.
• Familiarity with HubSpot, Webflow, Google Ads, Meta Ads, and LinkedIn Campaign Manager.