Director, Customer Strategy and Planning

Position Overview

Make a greater impact at Bonduelle Americas! Bonduelle Americas is a certified B Corp inviting people to embrace a flexitarian lifestyle with an expanding portfolio of plant‐rich products available in and beyond the produce aisle. Operating four facilities and employing nearly 3,000 Associates in the US, we are a wholly‐owned subsidiary of Groupe Bonduelle (BON.PA) – a global brand with over 170 years of heritage.

Join us as the Director, Customer Strategy & Planning where you will spearhead the end-to-end sales planning and commercial strategy process across all classes of trade. In this highly visible role, you will bridge national brand strategy with customer-level execution to deliver profitable, sustainable portfolio growth, working closely with Field Sales, Brand Marketing, Category Strategy, Finance, Demand Planning, and Omnichannel Activation. This role reports to VP Commercial Strategy & Shopper Activation and is part of the Sales department.

Location: Philadelphia, PA | Hybrid / 4x week

Key Responsibilities

• Lead the annual and long-range sales planning process across all classes of trade (Grocery, Mass, Club, Dollar, Convenience, eCommerce).
• Own holistic commercial strategy including customer segmentation, joint business planning and Distribution, Shelving, Merchandising and Pricing (DSMP) strategy.
• Build best-in-class sales planning materials that align with brand priorities, customer needs, and field sales execution.
• Develop insights-led customer strategies for mutual growth.
• Act as a critical partner in the S&OP planning process and be accountable for accurate forecasting.
• Partner with Revenue Growth Management (RGM) to optimize trade investment, pricing architecture, pack strategies, and promotional effectiveness.
• Translate portfolio and category strategies into customer-specific activation plans that maximize ROI.
• Ensure forecasting rigor and accountability for delivering profitable volume growth.
• Serve as the bridge between Marketing, Category Strategy, RGM, Sales, and Omnichannel teams, ensuring seamless integration of brand plans into customer strategies.
• Drive total business performance accountability across volume, revenue, and profit metrics.
• Manage and mentor a team of four, building capabilities in commercial strategy, trade planning, analytics, and cross-functional influence.
• Foster a high-performance culture focused on collaboration, accountability, and innovation.

Required Qualifications

• 12+ years progressive experience in Sales Strategy, Customer Development, Trade Marketing, or Revenue Growth Management within a leading CPG company; food industry experience preferred.
• Proven track record of leading sales planning cycles, customer strategy, and commercial execution across multiple classes of trade.
• Strong financial acumen with expertise in forecasting, trade investment, and revenue management.
• Exceptional cross-functional leadership skills with the ability to influence senior stakeholders across sales, marketing, category, and finance.
• Demonstrated success in team leadership and talent development.
• Education: Bachelor’s degree required.

Preferred Qualifications

• Qualifications: MBA preferred.

Benefits & Perks

• Salary: $160,000 to $180,000 per year (actual pay based on factors including skills, experience, expertise, and location).
• Benefits: Eligibility for bonuses or other incentive programs as part of a comprehensive total rewards package, including a full range of medical, financial, and wellness benefits.