Director of Performance Marketing

Director of Performance Marketing & CRM

Kalon Aesthetics
$160,000 – $180,000 Base Salary | Hybrid | Denver, CO

Why You’ll Love This Role

• Competitive $160K–$180K base salary
• Strategic leadership role driving enterprise CRM and performance marketing
• Build a Salesforce-native marketing engine across a growing healthcare platform
• High visibility with executive leadership
• Opportunity to shape data-driven growth across multiple brands
• Hybrid work environment in Denver (Cherry Creek area)

Role Overview

Kalon Aesthetics is seeking a Director of Performance Marketing & CRM to lead the strategy, architecture, and optimization of our Salesforce-driven marketing ecosystem.

This role will build a scalable performance engine that improves lead-to-surgery conversion, cost per acquisition (CPA), patient lifetime value (LTV), and revenue per patient. You will integrate CRM, lifecycle marketing, and paid media data to create closed-loop attribution from click to realized revenue.

This is a high-impact leadership role partnering with marketing, operations, and executive teams to drive measurable revenue growth across our portfolio of aesthetic surgery and medspa brands.

Key Responsibilities

Enterprise CRM Leadership

• Own Salesforce CRM strategy and platform optimization
• Lead Salesforce Marketing Cloud including Journey Builder, Automation Studio, and Audience Builder
• Design automated patient journeys across acquisition, consultation, post-op, and reactivation
• Establish governance, data integrity, and scalable CRM standards across brands

Performance Marketing Integration

• Build closed-loop reporting connecting paid media to realized revenue
• Develop CRM-informed segmentation and retargeting strategies
• Create attribution models across marketing channels
• Improve CAC, LTV, and conversion performance

Testing & Optimization

• Develop A/B and multivariate testing frameworks
• Drive conversion rate optimization across digital touchpoints
• Deliver executive-level reporting tied to revenue performance

What We’re Looking For

• 7–12+ years in performance marketing, lifecycle marketing, or CRM leadership
• Deep expertise with Salesforce CRM and Salesforce Marketing Cloud (required)
• Proven success building automated marketing journeys that drive revenue
• Experience integrating CRM data with paid media performance
• Strong financial acumen and understanding of CAC, LTV, and EBITDA drivers
• Experience in multi-location healthcare, aesthetics, or high-ticket services preferred

What Success Looks Like (First 12–18 Months)

• Fully optimized Salesforce ecosystem across brands
• Automated patient journeys generating measurable revenue lift
• Clear attribution from marketing source to realized revenue
• Improved patient conversion rates and lifetime value

About Kalon Aesthetics

Kalon Aesthetics is a healthcare management services organization supporting a national network of plastic surgery and aesthetic medicine practices. Headquartered in Denver’s Cherry Creek neighborhood, Kalon is in a high-growth phase focused on strategic acquisitions, operational excellence, and data-driven marketing performance.

Job Type

Job Type: Full-time

Pay

Pay: $160,000.00 - $180,000.00 per year

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location

Work Location: Hybrid remote in Denver, CO 80206