Director, Brand Media & Performance Social

Position Overview

Welcome to Neiman Marcus Group, where luxury retail meets cutting-edge innovation. We are seeking a dynamic and results-driven individual to join our team as the Director of Brand Media & Performance Social. In this role, you will lead the development and execution of our social media strategy, leveraging your expertise in both brand building and performance marketing. If you are a strategic thinker with a deep understanding of the luxury consumer and a passion for storytelling, we want to hear from you.

Equal Opportunity Employer: Neiman Marcus Group celebrates diversity and is committed to creating an inclusive environment for all employees.

Key Responsibilities

• Develop and implement a comprehensive social media strategy for Neiman Marcus Group, aligning with the company's overall brand and business objectives.
• Lead the execution of social media campaigns, ensuring they are on-brand, engaging, and highly effective in driving growth and customer acquisition.
• Utilize your expertise in both brand building and performance marketing to optimize social media efforts and drive measurable results.
• Stay up-to-date on the latest trends and best practices in social media, and proactively incorporate new strategies and platforms into the overall strategy.
• Collaborate with cross-functional teams, including marketing, creative, and e-commerce, to ensure a cohesive and integrated approach to social media.
• Manage a team of social media specialists, providing guidance, support, and feedback to help them achieve their goals and drive success for the company.
• Analyze and report on social media performance, providing insights and recommendations for continuous improvement.
• Develop and maintain relationships with key influencers and partners to amplify brand messaging and reach new audiences.
• Monitor social media trends and consumer behavior, and use data to inform decision making and drive innovation within the social media strategy.
• Serve as a brand ambassador for Neiman Marcus Group, representing the company and its values in all social media interactions and collaborations.