Digital Marketing Associate

Position Overview

The Digital Marketing Associate is responsible for supporting the organic digital marketing, paid digital media, and social community efforts at Build-A-Bear Workshop. This role involves developing campaign briefs for digital creative, creating art requests for digital content on the company’s website and email, analyzing creative performance in partnership with the Digital and Social Media marketing managers, providing input on creative performance, monitoring costs against budget and reviewing campaign performance against KPIs, and maintaining the content flowchart for E-Commerce Development/Merchandise teams for the US and UK. Build-A-Bear Workshop is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, religion, color, national origin, sex, sexual orientation, gender identity, age, protected veteran status, disability status, or other applicable legally protected characteristics.

Key Responsibilities

• Support organic digital marketing, paid digital media, and social community efforts.
• Develop campaign briefs for digital creative.
• Create art requests for digital content on the company’s website and email.
• Analyze performance of digital creative in partnership with Digital and Social Media marketing managers.
• Provide input on creative performance.
• Monitor costs against budget and review campaign performance against KPIs.
• Maintain content flowchart for E-Commerce Development/Merchandise teams for US and UK.