Digital Marketing Manager, Marketing - Lakeland

Job Description

The Digital Marketing Manager is a core member of the Digital Marketing Strategy team, responsible for owning the end-to-end development, launch, accuracy and optimization of digital marketing experiences across Publix.com, WordPress VIP, and vendor-hosted platforms. This role serves as the primary digital experience lead for assigned campaigns including defining requirements, leading cross-functional alignment, coordinating development, validating tracking, and ensuring experiences perform against KPIs. The position frequently acts as the single point of contact (SPOC) for internal partners and external vendors.

• Own requirements gathering, documentation, and translation of business/marketing needs into digital experience plans.
• Lead scoping and builds for microsites, landing pages, components, and enhancements across platforms.
• Manage full lifecycle of digital experiences including development, dependencies, and communication.
• Ensure all assets, content, and tracking specifications are delivered accurately.
• Serve as day-to-day SPOC for Publix stakeholders and external agencies.
• Facilitate alignment across teams for cohesive campaign execution.
• Manage vendor scopes, budgets, contracts, timelines, and deliverables.
• Ensuring stable, accurate, and fully tested digital experiences across platforms (WordPress VIP, Publix.com components, vendor experiences).
• Test for performance, functionality, tagging, personalization, and accessibility.
• Document opportunities and partner with teams for resolution.

Qualifications

• Master's degree: in Marketing or Advertising
• Experience: digital, social, and owned media experience with a large company/retailer.
• Knowledge: of current and future trends in digital marketing and communications platforms and applications
• Knowledge: of Marketing project workflow process and digital process lifecycle
• Skills: intermediate Microsoft Excel skills