District Event Marketing Manager

Position Overview

Meet Leaf Home. We turn complex home improvement projects into achievements. Trusted by over 1 million homeowners across the US and Canada, Leaf Home is America’s largest direct-to-consumer full-service provider of branded home services and products. The District Event Marketing Manager is responsible for recruiting, hiring, training, developing, and managing a team of Event Marketers to build brand awareness and generate sales leads through direct-to-consumer events. The role also involves managing budgets, resource planning, staff schedules, and ensuring successful event execution.

Key Responsibilities

• Develop and drive event-based marketing initiatives to generate sales leads.
• Identify, schedule, and plan the event calendar for the team in the assigned district.
• Manage budgeting and staffing for local events.
• Attend trade shows, home shows, fairs, festivals, and community events while leading the event marketing team.
• Oversee event marketing materials and coordinate equipment setup and teardown.
• Collaborate with local Operations and Installation Managers to enhance brand presence.
• Recruit, hire, train, and develop Event Marketers, setting clear goals and KPIs.
• Develop timelines, organizational plans, and internal communications for team cohesiveness.
• Track and report event metrics to evaluate performance and ROI.
• Exceed sales lead quotas based on established KPIs.

Required Qualifications

• Bachelor’s degree preferred or an equivalent combination of education, training, and experience.
• 2+ years in a managerial role, with strong recruiting and training skills.
• Experience in managing large-scale budgets and planning events.
• Excellent written and verbal communication skills.
• Ability to manage multiple priorities in a fast-paced, high-energy environment.
• Proficiency in Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, etc.).
• Valid driver's license and reliable transportation.
• Legally authorized to work without sponsorship.

Preferred Qualifications

• Experience in lead generation and/or experiential marketing.
• Previous management experience in Direct-to-Consumer marketing.
• Experience in multi-unit management.
• Prior experience with home improvement event marketing.

Benefits & Perks

• Industry-best compensation packages
• Competitive health, dental, and vision insurance
• 401k with company match
• Paid time off including paid parental leave
• Individualized career development programs
• On-demand lunch program
• Childcare assistance
• Free gym membership
• Employee assistance programs, including legal, financial planning, and counseling
• Employee discount marketplace
• Employee Resource Groups such as VetConnect, DEI Committee, and Women's Committee