Coordinator, Digital Marketing & Artist Development [Nashville]

Position Overview

At Sony Music Entertainment, we fuel the creative journey and have played a pioneering role in music history. Operating in more than 70 countries, we support international superstars, emerging talents, and visionary creators by embracing breakthrough technologies and innovative strategies. As a Coordinator, Digital Marketing & Artist Development, you will provide essential administrative and project support to the Artist Development Lead, managing artist projects and digital campaigns while collaborating with senior management and key industry figures.

Key Responsibilities

• Support the Artist Development Lead by executing innovative digital marketing campaigns and managing detailed administrative tasks for an assigned artist roster.
• Provide overall marketing support by attending artist meetings, taking notes, and maintaining marketing plans (one sheets, presentation decks, video reels, advertisements, etc.).
• Grow and engage social network communities (e.g., Instagram, Facebook, Twitter, YouTube Community), track data, and analyze consumer marketing results.
• Execute digital advertising campaign assets to reach target audiences across the web and social platforms.
• Create, schedule, and send e-mail newsletters on behalf of the assigned artist roster.
• Coordinate creative assets with internal and external teams to support the growth of fan communities via artist social media accounts, websites, and promo landing pages.
• Collaborate on maintaining and balancing project budgets, managing purchase order needs, and processing invoices.
• Contribute to artist development strategy by generating ideas and supporting projects across marketing, media, and digital platforms.
• Work closely with internal label teams, artists, and management to communicate new products, technologies, strategies, and digital opportunities.
• Collaborate with Production and Release Planning teams to set up and schedule digital products.
• Coordinate, produce, and execute marketing events—including artist shows and award events—and conceptualize contests and sweeps in collaboration with Legal and Marketing Admin.

Required Qualifications

• A self-starter with at least one year of experience in implementing marketing or digital plans and/or providing administrative support in a music, lifestyle, entertainment, or creative industry.
• Demonstrated understanding of the current marketing landscape and digital platforms.
• Strong organizational and communication skills with acute attention to detail.
• Excellent time management and task prioritization abilities.
• Strong commitment to confidentiality and discretion in handling sensitive artist information.
• An eagerness to continually learn and adapt in the ever-evolving digital space.
• A passion for music, with a particular interest in Country and/or Pop genres being a plus.

Benefits & Perks

• Join an inclusive, collaborative, and global community where you can channel your passion every day.
• Work in a modern office environment designed to foster productivity, creativity, and teamwork.
• Receive an attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching.
• Enjoy voluntary benefits such as company-paid identity theft protection, pet resources, mental health and meditation support, industry-leading fertility coverage, fully paid leave for childbirth or bonding, caregiver leave, and support programs for loved ones with developmental disabilities and neurodiversity, as well as reimbursement for adoption, surrogacy, tuition, and student loans.
• Benefit from investment in your professional growth and development in our vibrant community.
• Have the space to accelerate progress, positively disrupt, and create what happens next.
• Enjoy time off for a winter recess.