Senior Manager, Email Marketing

Position Overview

Michael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion. We are seeking a highly motivated and experienced marketer to join our Consumer Marketing team asSenior Manager, Email Marketing, North America. This role sits within the Retention Marketing & Global CRM team and is responsible for end-to-end planning, execution, and optimization of email campaigns that translate brand strategies into data-driven initiatives, ensuring a great customer experience and driving measurable results across North America and supporting regional partners in Asia and Europe.

Key Responsibilities

• Develop and lead the email marketing strategy for North America, aligning global brand positioning with regional goals; manage the email calendar and collaborate with merchandising, ecommerce, creative, and digital marketing teams.
• Define audience-targeting frameworks and track key channel KPIs (open, click, conversion, revenue, list growth, traffic) through regular reporting and deep-dive analyses.
• Lead structured testing programs to continuously refine creative elements, cadence, subject lines, segmentation, and technical deliverability.
• Collaborate cross-functionally with global and regional teams including CRM, Martech, loyalty, SMS, clienteling, ecommerce, and merchandising to ensure integrated customer experiences.
• Manage and mentor the email marketing team, overseeing daily campaign production, project management, and process improvements to optimize scalability and efficiency.

Required Qualifications

• Bachelor’s Degree or equivalent.
• 6+ years of experience in email marketing or CRM with proven results, including hands-on experience with enterprise-level ESPs and email marketing technology.
• Analytical mindset with expertise in campaign performance metrics and reporting tools.
• Excellent communication, collaboration, organizational, and project management skills; ability to work in the NYC office three days a week.

Benefits & Perks

• Generous Paid Time Off & Holiday Schedule
• Summer Fridays
• Internal mobility across Versace, Jimmy Choo, and Michael Kors
• Cross-brand Discount & Exclusive Employee Sales
• Fav 5 Cards (MK Discount for friends and family)
• 401k Match
• Paid Parental Leave
• Thrive Wellness Program, Commuter Benefits & Gym Discounts
• Compensation Range: $120,000.00-$150,000.00