Brand Marketing Manager - Nutrition

Position Overview

Foods you love. Brands you trust. And a career that empowers you to grow. At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives. Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.

Position Summary – Seeking a Marketing Manager with founder-like energy to drive a portfolio of purpose-driven nutrition brands—including Gerber, Orgain, Garden of Life, Get’ems!, and Outshine—serving families at every life stage. As a Brand Experience and Development Manager, you are responsible for developing the strategy (within 18 months) and executing annual commercialization plans to deliver profitable growth and key near-term operations for specific brand(s). In this role, you will leverage actionable insights to drive end-to-end optimization, identify and drive innovation, lead communications, and unlock consumer and customer value. Collaborating with cross-functional teams including Sales, Operations, and Finance, you will ensure executional excellence of our annual business plans.

Note: This position is not eligible for Visa Sponsorship. Job Requisition: 384704

Key Responsibilities

• Consumer & Customer Intimacy
  • Develop a deep understanding of the demographics, psychographics, occasions, path to purchase, and behavioral drivers of the brand’s consumer through data and research.
  • Understand, validate, and/or develop the consumer’s hidden universal truths to drive relevant communications.
  • Analyze data and synthesize learning into insights to optimize planning and commercial investment decisions to deliver business results.
  • Leverage data and trends to generate insights and transform them into marketing innovation, brand building (communications), and retail programs.
• Business Planning
  • Assume P&L ownership to ensure that key business KPI’s are met—revenue, profit, market share, and brand health.
  • Lead the monthly operating process to deliver business performance and ensure accurate forecasting to mitigate supply challenges and demand fluctuations while tracking sales, consumption, and consumer trends to identify gaps and opportunities.
  • Project the end-to-end impact of the business plan and prepare cross-functional teams (procurement, T&P, supply, etc.) to deliver.
  • Manage the brand’s consumer marketing budget and demonstrate an efficient and effective investment approach.
  • Lead the development of strategic revenue management strategies, including pricing, promo, and price pack architecture (PPA), to drive long-term profitable growth.
  • Oversee manufacturing and distribution capabilities along with long-term sourcing and procurement strategy.
  • Chart a data-driven course for the category, portfolio, and brand by building compelling stories through various business planning cycles that rally internal teams and customers, emphasizing superior taste, alluring packaging, and breakthrough communications.
  • Explore and incorporate new approaches to brand innovation including licensing agreements and strategic partnerships.
• Brand and Product Experience
  • Collaborate with internal teams and external creative/media agencies to develop marketing strategies and plans that increase awareness, penetration, and/or purchase frequency.
  • Identify the optimal engagement strategy and campaign structure to reach consumers when and where they are most receptive.
  • Ensure a strong understanding of brand foundational tools and maintain the cultural relevance of the brand’s identity, essence, and activations across all touchpoints.
  • Activate the brand’s nutrition, health, and wellness proposition in consumer communications.
  • Drive continuous growth from total demand generation dollars while managing the consumer marketing budget with an efficient and effective investment approach.