Director, Alliance Marketing (Google Alliance)

Position Overview

Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations across today's most important industries. Our growth is driven by delivering real results for our clients, supported by a culture that encourages individual development, embraces an inclusive environment, rewards innovative excellence and supports our communities. KPMG is currently seeking a Director, Alliance Marketing to join our Clients and Markets organization. If you're as passionate about your future as we are, join our team.

Key Responsibilities

• Own and execute a joint strategic marketing plan for the Google alliance aligned with the alliance's business plan and growth ambitions.
• Drive the development and execution of a content strategy focused on differentiated messaging, value propositions, and sales enablement tools such as videos, social assets, and case studies.
• Create, plan, and optimize demand generation programs, including KPMG's presence at Google conferences, webinars, and client events, applying an innovative and strategic approach.
• Manage various programs by developing detailed project plans to ensure on-time, on-budget, and high-quality delivery; leverage lead management tools to measure program effectiveness and sales impact.
• Utilize marketing funds effectively by forecasting, reporting on actuals, and executing a portfolio of demand-generation programs – including joint webinars, client roundtables, and digital campaigns focused on data and AI readiness.
• Increase visibility and awareness of alliance solutions through targeted social media, podcasts, advertising, and updated web content; create co-branded marketing assets with Google and build strategic relationships within Google's marketing organization.
• Support alliance partner sales kick-off events and other relationship-based initiatives.

Required Qualifications

• Minimum ten years of recent, integrated marketing experience, preferably from a Fortune 500 enterprise technology/software company or a professional services firm.
• Bachelor's degree from an accredited college or university (Master's degree preferred).
• Extensive experience leading alliance marketing initiatives with a proven track record in developing and executing integrated marketing campaigns, events, and digital strategies.
• Demonstrated ability to collaborate with and influence senior business stakeholders and C-level executives, including experience in managing complex projects and associated budgets.
• Exceptional executive-level communication skills with the ability to navigate complex organizational structures and make critical business decisions.
• Proven ability to work effectively in a hybrid setting with strong self-motivation and communication skills across both virtual and in-person environments.
• Act with integrity, professionalism, and personal responsibility to uphold KPMG's respectful and courteous work environment.
• Must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future.

Benefits & Perks

• Competitive Compensation: California Salary Range: $155000 - $311000.
• Comprehensive Benefits: A variety of medical and dental plans, vision coverage, disability and life insurance.
• Retirement Plans: 401(k) plans to secure your future.
• Paid Time Off: Personal Time Off per fiscal year along with holiday breaks.

KPMG offers a comprehensive compensation and benefits package designed to help you make the best decisions for yourself, your family, and your lifestyle.