Digital Marketing Coordinator, Linga

Position Overview

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a Digital Marketing Coordinator within PNC's Linga organization, you will be based in Naples, FL.

Key Responsibilities:

• Strategy Development: Develop and implement strategies aligned with overall objectives.
• Digital Campaign Management: Oversee the creation, execution, and optimization of digital marketing campaigns including SEO, PPC, social media, email marketing, and display advertising.
• SEO and SEM: Develop and implement strategies to improve organic search rankings and manage pay-per-click advertising campaigns to maximize ROI.
• Content Strategy: Collaborate with the Content Marketing Specialist to develop and promote high-quality content that drives engagement and conversions.
• Website Optimization: Ensure the company’s website is optimized for UX, conversion rate optimization (CRO), and search engine visibility. Implement A/B testing and other techniques.
• Analytics and Reporting: Use web analytics tools to track, analyze, and report on performance. Provide insights and recommendations based on data analysis to improve marketing effectiveness.
• Budget Management: Develop and manage the digital marketing budget, ensuring efficient allocation of resources and maximum ROI.
• Vendor Management: Manage relationships with external digital marketing agencies, freelancers, and technology vendors to supplement internal resources and capabilities.
• Cross-Functional Collaboration: Work closely with other marketing teams, sales, product, and customer success to ensure alignment and support for digital marketing initiatives.
• Conversion Strategy: Develop and implement CRO strategies to improve the performance of digital marketing campaigns and increase conversion rates across all channels.

Job Description

• Under direct supervision, assists in the coordination of basic marketing program execution.
• Develops a strong understanding of existing marketing strategies and ability to implement established programs/initiatives.
• Assists in the coordination and execution of marketing programs/initiatives, strategies and activities that may include advertising, sales content and internal communications. Assists in data collection and synthesis in order to identify trends.
• Ensures all operating activities are delivered within the established budget framework.
• Follows established processes and protocols including coordination with legal, compliance, finance, risk and other key partners. Partners with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.

Qualifications

Competencies

• Business Acumen
• Business Data Analysis
• Collaborating
• Decision Making and Critical Thinking
• Effective Communications
• Effectiveness Measurement
• Marketing Function
• Marketing Systems

Work Experience:Roles at this level typically require a university / college degree with< 1 year of professional experience and/or successful completion of a formal development program. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Education:Bachelors

Certifications:No Required Certification(s)

Licenses:No Required License(s)

Benefits

PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.

In addition, PNC generally provides the following paid time off, depending on your eligibility*: maternity and/or parental leave; up to 11 paid holidays each year; 8 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.

Equal Employment Opportunity (EEO)

PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.

California Residents

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