Resort Marketing Manager

Position Overview

Canyon Ranch is the leader in Wellness Guidance. We’ve been inspiring people to find their “well way of life” at our world‐famous resort destinations since 1979. Our guests experience lasting transformation through curated pathways addressing their wellness intentions – from health & performance, food & nutrition, spa & beauty, fitness & movement, to mind & spirit. As a trailblazer in integrative wellness, we offer immersive, life-changing destinations in Tucson, Arizona and Lenox, Massachusetts; a wellness retreat in Woodside, California; and the largest day spa in North America at The Venetian Resort in Las Vegas.

This full-time role is onsite at our Tucson, AZ location.

Canyon Ranch is a 14-time winner of Travel + Leisure’s Best Spa Award, a winner of the LUX Life Magazine Most Pioneering Holistic Health & Wellness Resort Award, an 11-time recipient of the Condé Nast Traveler Best Destination Spa Award, and has earned Conde Nast Traveler Readers’ Choice Awards as well as recognition in the 2019 U.S. News & World Report Best Hotels rankings.

Key Responsibilities

• Marketing Operations:
  • Ensure guidelines for promoting internal and external featured experiences and guest experts are adhered to.
  • Partner with corporate and property operations to execute key branded experiences.
  • Collaborate with property operations teams to maintain standards for a consistent guest experience (e.g., menus, collateral, and unique guest touch points).
  • Manage and respond to relevant review platforms such as TripAdvisor and Google in partnership with property operations.
  • Work collaboratively with Lenox and Woodside marketing to share best practices.
  • Coordinate with operations, sales, and HR to ensure all collateral is on-brand.
  • Partner with the content team to develop innovative solutions for property collateral needs.
• PR and Influencer Management & Content Capture:
  • Collaborate with PR/Social teams, Wellness Guides, and Operations to manage journalists, influencers, and VIPs before, during, and after their stay.
  • Ensure consistent on-property content capture to feed social channels and other marketing mediums.
  • Coordinate with the Brand Marketing Director and Tucson Executive team on internal communications and key message dissemination.
• Drive Property Awareness and Booking:
  • Develop and execute marketing plans in collaboration with the Marketing Director, Programming, and Sales to drive property awareness and occupancy.
  • Ensure Tucson marketing plans align with overall brand strategies while highlighting the unique attractions of the property.
  • Establish local community relations plans in collaboration with appropriate teams.

Required Qualifications

• Minimum 3+ years of experience in Marketing in a Project Coordinator or Project Manager equivalent role.
• Marketing degree or equivalent years of experience.
• Strong understanding of hotel or resort operations in an operational setting.
• Ability to develop and manage a budget while meeting expense goals.
• Empathy for guest concerns with a commitment to high-level service.
• Proficient in Microsoft Office (Word, Excel, PowerPoint), Adobe Pro, WorkFront, and Outlook.
• Valid Driver’s license with an acceptable driving record.

Benefits & Perks

• Competitive salary and benefits package, including health, dental, and vision insurance, 401k matching, and paid time off.
• Opportunity to partner and collaborate with world-class experts in health, fitness, spa, and spirituality.
• YouPlay – Exclusive access to Canyon Ranch amenities and discounted programs at our properties.
• A supportive and collaborative team environment.
• Opportunities for professional development and career growth.