Segment Marketing Manager, Vice President
JPMC Candidate Experience page7 months ago
Columbus, OH, United States
Remote
Full-time
Junior Level (1-3 years)
Job Description
Job responsibilities
- Own the end-to-end customer journey and set journey-stage KPIs aligned to business OKRs.
- Define the segment strategy, target customer definition, jobs to be done, and messaging architecture.
- Translate segment insights into product marketing opportunities and influence roadmap prioritization.
- Lead go-to-market for new products and features, including positioning, narrative, and launch plans.
- Orchestrate channel strategies across owned, paid, and earned; set hypotheses, budgets, and success metrics.
- Act as a change agent, driving product and marketing transformation and innovation
- Drive a cross-functional team delivering marketing across the customer journey – from awareness and consideration through ongoing engagement and retention.
Required qualifications, capabilities and skills:
- Is an effective storyteller: prepared to share the development of strategies and results with team and executive stakeholders
- 7 or more years of marketing experience: with expertise in strategy roles
- Constantly pushes boundaries: of “what could be” to drive innovation
- Always focuses on the big picture: considering impacts outside their given initiatives
- Is a fantastic partner: truly focused on relationship building and leading through strong collaboration
- Is highly curious: and never settles for good enough
- Is data driven and analytical: while also being a big-picture, strategic thinker
- Is focused on how marketing drives quantifiable business results
- Is vigorous and thorough: in their management of details
- Loves testing, learning, and taking calculated risks
- 4 year degree in: Marketing, Advertising, Communications, Digital/Technology or Business Management
Preferred qualifications, capabilities and skills:
- Experience telling stories: through both verbal and written communication
- Excels at thinking holistically: and managing multiple initiatives simultaneously within tight deadlines
- Strong analytical, problem solving and planning skills
- Proven ability to take initiative: influence others, and achieve results
- Skilled and comfortable: at working in a highly matrixed organization
- Comfortable with continuously changing priorities
- Excellent written and verbal presentation skills
- Highly proficient: in Microsoft Excel and PowerPoint
Required Skills
cross-functional collaboration
analytical problem solving
communication
go-to-market strategy
storytelling
marketing strategy
product marketing
project management
innovation
data analysis
relationship building
customer insights