NEW JOB OPENING MARKETING ANALYST IN ATLANTA, GA, USA!
Job Description
Job Description
Education:
- Bachelor's Degree in Marketing, Business, Communications, or related field
Required Qualifications:
- 5+ years of experience in Marketing, Media, or Connections Planning/Technology
- Experience with strategy development and media planning and buying both online and offline
- Possess strong analytical skills and understanding of "Media Math" concepts
- Advanced knowledge of retail media networks, digital display, mobile, video, programmatic, CTV/OTT, etc.
- Working knowledge of all aspects of paid search and social media.
- Basic understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements
- Detail-oriented with exceptional critical thinking and problem-solving abilities
- Ability to prioritize tasks, collaborate with teams, and work under pressure
- Strong communication, project management and time management skills
- Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, etc.)
- Expertise in media, with required background in working with Retail Media Networks
Successful candidates for this project possess an understanding of the media landscape, media measurement and data workflows.
This project requires strong project management skills as well as leadership of external vendors and partners to action against an aggressive timeline and deliverables.
Media planning and execution Duties:
- Activate programs with external media agencies and vendor companies and serve as day-to-day contact for questions and deliverables.
- Assess results of programs, provide post-program reviews that capture learnings and incorporate them into future work.
- Understand program impact across the full path-to-purchase considering shopper/consumer/bottler in the planning process.
- Exceptional communication skills that can influence the integrated marketing plan to achieve the best possible outcomes.
- Coordinate custom research efforts with internal and supplier partners as necessary to effectively measure program return on investment (ROI) across revenue, brand equity, and shopper engagement.
- Knowledge of external partner landscape (agencies, content companies, suppliers of products/experiences etc.) to identify optimal execution and deals where appropriate.
- Manage the execution and delivery of multiple connections programs to hit targets, optimize efficiencies and remains on budget.
- Only those lawfully authorized to work in the designated country associated with the position will be considered.
- Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client's business needs and requirements.
Benefits:
For information and details on employment benefits offered with this position, please visit here . Should you have any questions/concerns, please contact our HR Department via our secure website .
California Pay Equity:
For information and details on pay equity laws in California, please visit the State of California Department of Industrial Relations' website here .
Equal Opportunity Employer:
Rose International is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender (expression or identity), national origin, arrest and conviction records, disability, veteran status or any other characteristic protected by law. Positions located in San Francisco and Los Angeles, California will be administered in accordance with their respective Fair Chance Ordinances.
Assistance:
If you need assistance in completing this application, or during any phase of the application, interview, hiring, or employment process, whether due to a disability or otherwise, please contact our HR Department .
E-Verify:
Rose International has an official agreement (ID #132522), effective June 30, 2008, with the U.S. Department of Homeland Security, U.S. Citizenship and Immigration Services, Employment Verification Program (E-Verify). (Posting required by OCGA 13/10-91.).