Email & Lifecycle Marketing Manager

Company Overview

Texas Standard is a clothing brand built to deliver high-quality gear while giving back to the state we call home. We’re looking for an Email & Lifecycle Marketing Manager to own and grow revenue across email, SMS, and onsite merchandising.

What You’ll Own

Revenue & Strategy

• Own revenue from email and SMS channels.
• Drive repeat purchase rate, AOV, and customer LTV.
• Develop segmentation and personalization roadmap.
• Lead testing strategy across campaigns and flows.

Email & SMS

• Build and optimize campaigns and automated flows.
• Improve deliverability, engagement, and conversion.
• Create a structured testing calendar.
• Identify gaps in lifecycle and deploy new automations.

E-Commerce & Merchandising

• Own onsite merchandising strategy in Shopify.
• Align product drops, seasonal launches, and promotions with retention strategy.
• Optimize collection pages and landing pages for conversion.
• Partner with paid and creative teams to align traffic and messaging.

Campaign Leadership

• Lead campaign calendar execution from planning to launch.
• Collaborate with creative on messaging and asset needs.
• Ensure launches are cohesive across email, SMS, and site.

Qualifications

• 2–5 years in DTC e-commerce or retention marketing.
• Proven track record growing email revenue in a Shopify environment.
• Deep experience with Klaviyo and lifecycle strategy.
• Strong understanding of segmentation, flows, and A/B testing.
• Comfortable owning reporting and interpreting performance data.
• Ability to operate independently and make strategic decisions.

Tools

• Klaviyo
• Attentive
• Shopify
• GA4
• Basic performance dashboards

Additional Information

Hybrid role in Austin with in-office collaboration required.

Compensation: Competitive and based on experience.

To apply for this role, complete the application form here: https://frequent-fin-eeb.notion.site/2d9b5455eaf981608b96e1a9e4e1d200?pvs=105