Senior Marketing Manager, Global Running

Position Overview

Since 1906, New Balance has empowered people through sport and craftsmanship, fostering a welcoming and innovative culture that challenges conventions. The Senior Marketing Manager, Global Running will lead the strategic implementation of the Running Community Strategy, developing a global playbook for community engagement and driving NB’s positioning within running culture. Reporting to the Global Running marketing team, this role partners across departments to execute best-in-class go-to-market strategies and deliver measurable results.

Key Responsibilities

• Lead long-term, overarching global community strategy for Running.
• Provide visible leadership across the organization as the go-to expert for New Balance Running Community, including run clubs and events.
• Partner closely with teams in Boston and internationally, including Sports Marketing, PR, Global Media, and Owned Retail.
• Build meaningful relationships with Running Ambassadors for formal partnerships and campaign amplification.
• Collaborate with visual merchandising, retail marketing, and regional teams to activate the New Balance Running vision in both e-commerce and brick-and-mortar environments.
• Oversee annual calendar, brand, channel strategy, and execution with high-level decision-making authority.
• Manage and develop the Running Community team.
• Create and execute individual multi-year activation plans for Global Running Ambassadors.

Required Qualifications

• 10+ years of relevant marketing experience.
• Significant knowledge of the Running landscape and culture.
• Familiarity with sneakers, fashion, and music trends.
• Experience developing global marketing strategies.
• Ability to navigate a global organization across multiple functions.
• Strong relationship-building and influencing skills.
• Extensive experience in brand strategy, positioning, product launches, and marketing plan execution.
• Proven ability to balance long-term planning with effective execution.
• Experience in leading and developing sizable teams.
• Willingness to travel internationally (approximately 25%).

Benefits & Perks

• Compensation: Pay range of $136,945.00 - $216,460.00 annually (actual base pay varies based on experience, time in role, internal equity, geographic location, and more).
• Comprehensive traditional benefits for regular associates, including three medical insurance options, dental, vision, life insurance, and 401K.
• Additional perks such as online learning courses, tuition reimbursement, and $100 monthly student loan support.
• Lifestyle Perks: Yearly $1,000 lifestyle reimbursement, 4 weeks of vacation, 12 holidays, and generous parental leave.
• Flexible work schedule with a North American hybrid model requiring office attendance on Tuesday, Wednesday, and Thursday, plus four weeks of "Work from Anywhere" annually.
• Additional benefit options available for temporary and part-time associates.