Technical Marketing Manager; Tektronix

Position: Technical Marketing Manager (Tektronix)

Remote

Job Title:

Technical Marketing Manager – Americas (Energy Resilience: Power & Energy Solutions)

Department:

AMR Marketing

Location:

Americas (Hybrid / U.S. Headquarters Beaverton, OR), or Remote

Reports To:

Director of AMR Marketing

FLSA Status:

Exempt

Job Level:

Mid-Senior

Position Summary

The Technical Marketing Manager – Americas (Energy Resilience) defines and drives the marketing strategy for Tektronix’s portfolio of power electronics, high power & data center test solutions, and energy / renewable energy applications. This role leads the development of segment strategy, messaging, go-to-market planning, and demand generation activities tied to the emerging Energy Resilience megatrend — including grid modernization, energy storage systems, EV charging infrastructure, renewable generation validation, and critical power systems for data centers and telecom.

This person will work closely with the Power & Energy Business Development team, Sales, Product Marketing, Engineering, and Field teams to ensure technology value is clearly articulated in a way that accelerates pipeline and revenue growth in the Americas region.

Salary Range

U.S. Base Salary Range: $120,000 – $140,000 per year (target)

This range reflects market compensation for technical marketing leaders with energy / power segment expertise in U.S. technology sectors, aligned to internal benchmarks.

Key Responsibilities

Segment Strategy & Market Leadership

• Define the Energy Resilience megatrend strategy for the Americas region — including power electronics, high power systems, utility and grid applications, energy storage, data centers, and renewable energy test solutions.
• Understand key market drivers (grid modernization, decarbonization, storage integration, power conversion technologies) and translate them into actionable marketing plans.

Messaging & Technical Positioning

• Create and maintain clear, differentiated messaging frameworks that communicate segment value to technical and business buyers (e.g., power systems engineers, energy storage integrators, data center architects).
• Partner with product and engineering to ensure technical accuracy and competitive differentiation across all materials.

Go-to-Market Planning & Execution

• Lead regional go-to-market planning with demand generation, field marketing, and channel teams aligned to segment priorities and business goals.
• Collaborate with global teams to localize campaigns for the Americas audience segments.

Demand Generation & Segment Campaigns

• Plan and execute targeted, multi-channel campaigns (email, digital ads, content syndication, webinars, ABM programs) focused on critical energy resilience use cases.
• Optimize campaign performance using metrics such as engagement, pipeline influence, and conversion.

Field & Sales Enablement

• Develop field-ready sales tools, technical content, solution briefs, playbooks, and competitive intelligence resources.
• Train sales and business development teams on segment messaging, value propositions, and differentiation.

Partner & Ecosystem Marketing

• Collaborate with channel partners, key accounts, and system integrators to co-market energy resilience solutions.
• Support partner marketing activities with tailored collateral and joint campaign planning.

Market Intelligence & Analytics

• Monitor competitive landscape, industry trends, and customer insights to inform strategy adjustments.
• Report on KPIs that measure campaign effectiveness, segment pipeline contribution, and content ROI.

Qualifications

Required

• Bachelor’s degree in Engineering, Marketing, Business, or a related field.
• 5–8+ years of experience in technical marketing, product marketing, or strategic marketing roles in power electronics, energy systems, renewable energy, or related technology markets.
• Proven ability to develop and execute marketing strategy for complex technical solutions.
• Strong communication skills with the ability to convey technical value in business terms.
• Experience with CRM and marketing automation systems (e.g., Salesforce, Marketo, Hub Spot, Microsoft Dynamics).

Preferred

• Experience marketing to energy / power systems buyers, grid & utility sectors, data center operators, energy storage and EV…