Lead Product Marketing Manager

Position Overview

Fivetran’s mission is to make access to data as simple and reliable as electricity. As a Lead Product Marketing Manager, you will join our Product + Portfolio Marketing team to drive high-impact programs—from crafting compelling messaging and executing go-to-market strategies to enabling sales and guiding cross-functional collaborations. You will work closely with Product, Sales, and other stakeholders to ensure our marketing efforts align with customer needs and market trends. Location: Oakland, CA or Denver, CO. Schedule: Full-time, Hybrid. Compensation: $189,420—$236,775 USD.

Key Responsibilities

• Messaging and content creation: Create and edit compelling marketing content including blogs, datasheets, presentations, and customer-facing materials to clearly communicate Fivetran’s value. Write and refine product-specific materials ensuring messaging resonates with both technical and non-technical audiences.
• Business-moving programs: Propose and own programs spanning product growth, strategic messaging, and targeted campaigns, connecting initiatives to drive measurable business impact.
• GTM strategy & execution: Develop and manage comprehensive go-to-market plans for new product launches and ongoing product growth, ensuring alignment across Marketing, Sales, Product, and Enablement teams.
• Customer and market insights: Lead research efforts on market trends, customer needs, and product capabilities, then translate findings into effective case studies, pitch decks, and sales enablement tools.
• Customer, market & competitive intelligence: Conduct win/loss analyses and other research initiatives to gather insights, then synthesize these into actionable positioning and marketing strategies.
• Cross-functional leadership: Lead complex, multi-team initiatives by driving decisions, presenting data-backed recommendations to senior stakeholders, and ensuring momentum across teams.
• Cross-functional product support: Collaborate with Product Managers to translate technical product details into clear, compelling marketing messages.
• Cross-functional campaign support: Work alongside Demand Generation, Regional Marketing, Account-Based Marketing, and Partners to develop strategy-driven marketing campaigns and events.
• Cross-functional sales enablement support: Create and support enablement content for sales teams to effectively position and sell Fivetran’s solutions.
• Project management excellence: Develop quarterly marketing plans with clear goals, timelines, and deliverables; track campaign performance and communicate progress across teams.
• Measurement and continuous improvement: Define success metrics for programs, run experiments, and institutionalize learnings into repeatable frameworks.
• Process building and mentorship: Identify process gaps, propose scalable solutions, and mentor peers to enhance content quality and marketing execution.

Required Qualifications

• 6+ years of experience in product marketing, technical marketing, or a related field.
• 3+ years of experience in data and analytics or B2B SaaS.
• Data industry knowledge: Familiarity with data integration, cloud platforms, and analytics trends.
• Strong written and verbal communication skills, with an ability to translate complex technical concepts into clear messaging for diverse audiences.
• Content and messaging creation expertise with a proven track record of developing high-impact marketing assets.
• Highly organized with excellent project management skills and experience in managing multiple complex initiatives.
• Demonstrated cross-functional leadership with a history of aligning Product, Sales, and Marketing teams.
• A customer-centric marketing approach with a passion for delivering exceptional customer experiences.

Benefits & Perks

• 100% employer-paid medical insurance*
• Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave, holidays, and volunteer days off
• RSU stock grants*
• Professional development and training opportunities
• Company virtual happy hours, free food, and fun team-building activities
• Monthly cell phone stipend
• Access to an innovative mental health support platform offering personalized care and resources including therapy, coaching, and self-guided mindfulness exercises