Paid Media Marketing Specialist
MGM Resorts Internationalabout 1 year ago
Las Vegas, Nevada, United States
On-site
Full-time
Junior Level (1-3 years)
Job Description
Position Overview
The SHOW comes alive at MGM Resorts International! As a Paid Media Specialist, you will be a key player in bringing our advertising campaigns to life. You will build and optimize campaigns across paid search, programmatic advertising, paid social and traditional media, working closely with cross-functional teams to deliver unique, show-stopping experiences. Compensation: $25.00/hour.
Are you ready to join the show? Apply today!
Key Responsibilities
- Execute and optimize integrated media strategies across various properties and brands.
- Manage key project tasks including media grid updates, audience planning, tag building, reporting, and timeline tracking.
- Collaborate with peers to ensure all paid media efforts work together to optimize campaigns and drive company goals.
- Maintain a deep understanding of media trends as well as the brands and verticals under your responsibility.
- Manage accounting approvals to ensure media partners are paid and contracted per MGM Resorts International’s agreed terms.
- Demonstrate expertise in digital and traditional media, adjusting strategies as necessary to meet business objectives.
- Assist the Media Manager in fostering strong partnerships with media vendors and agencies.
Required Qualifications
- High School Diploma, GED, or equivalent.
- Two (2) or more years of experience in marketing with an emphasis on digital paid media.
- Experience in planning and executing digital campaigns; familiarity with in-house programmatic strategies is preferred.
- Proven ability to collaborate with internal teams such as brand, creative, and analytics.
Benefits & Perks
- Compensation: $25.00/hour
- Wellness incentive programs to support your physical and mental health.
- Access to company hotel, food and beverage, retail, and entertainment discounts, plus special partner discounts on travel, electronics, online shopping, and more.
- Healthcare, financial, and time off benefits.
- Free meals in our employee dining room.
- Free parking on and off shift.
- Opportunities for professional and personal development through various programs, networking events, and community volunteer initiatives.
Required Skills
Programmatic Advertising
Paid Social Media
Data Analysis
Digital Marketing
Project Management
Media Planning
Campaign Management